Back To 32 School!

Start the school year off right – Build a 32 School Market!

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Now, operators have a new range of potential clients! Do you know of any school districts facing budget cuts? Are there schools that need improvement? Replace a school’s kitchen with a market!

We’re doing it! Ask us how!

Check out 32SchoolMarket … a provision of Three Square Market and 32Market.com
OR go to our main website at 32Market.com!

Increase Your Market Revenue With These Tools:

There are many tools available to you as a Three Square Market Operator that you may not be using to the fullest potential!

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Did you know:

  • You can generate residual sales before you even open your market! By offering an immediate credit to anyone that registers a new account you not only bypass down time at the kiosk due to new users signing up on opening day, but you also encourage their first purchase and return patronage. On top of that initial amount, extend an additional $ credit to anyone that funds their account prior to opening day! (Example: “Anyone that funds their account with $20 or more, before opening day of the market will receive an additional $3.00 credit to their account!”)
  • You can extend a discount percentage to all users, for any range of days that you specify!  You can even choose how you want to extend that discount – whether it’s to promote the mobile apps available, just at the kiosk, or both!
  • You can advertise sales for items you want to push, right on the kiosk screen!
  • You can offer a loyalty program that extends a percentage or dollar amount credit to account users that deposit a specified dollar amount!
  • You can create pre-paid discount cards that on-site human resource departments can hand out as employee appreciation rewards!

Other tactics for increasing your Market’s revenue can be:

  • Updating your store layout! Check out your month’s best sellers list and place like items nearby your best sellers.
  • Pair your best sellers with your worst sellers! Offer a discount on the overall packaged items if a person buys a best seller (something they are already doing) get your worst seller at a discounted rate!
  • Add the suggestion button to your kiosk screen and encourage your customer to use it! Ask for suggestions on products they would like to buy!

For more information on these tools available at 32Market.com or a personal training session please sign up at http://threesquaremarket.schedulista.com/ 

OR email (MarniV@32Market.com, DanH@32Market.com) to set up an appointment!

16 Easy Steps to Being a Successful Operator

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You want to be successful in markets, right out of the gate, at each and every site?  Follow this plan.  It isn’t rocket science but you MUST do each step on each store.  You miss one and it likely leads to breaking down of the others.

  1. Have presence during opening days at all breaks/lunches for all shifts.  Also, have give-aways such as 20 oz. sodas for depositing funds, buying an item, etc.  Having presence to ensure people understand how to use the kiosk is critical in the first few days.
  2. Blast emails 10 days prior to opening, banners, payroll inserts, etc., to publicize the opening.
  3. Have a sample day a few days prior to opening your store and get your clients excited about what is coming.
  4. Use signage in the market that looks similar to the Barnes and Noble site that you would find in a retail store.
  5. Seek someone at each location who can straighten up the market once daily in exchange for a weekly $10 credit to their account. The $10 weekly is far less than what it would cost in labor time and gas to have someone at the market keep it in order daily.
  6. Set initial pars accurately based upon what products are likely to sell and space available/allocated for each product.  Typical best sellers in vending will still be best sellers in a market.  You will have a good improvement in fresh food sales, bigger packages, vegetables, yogurt, etc., but again, items that have shelf life issues should not be overstocked or have inflated pars.
  7. Make sure your products in the store as you open it, are what your clients will eat.  If there is a strong segment of employees who have a taste for Mexican, Asian or other types of cuisine, ensure your product list includes this and is on the shelves when you open.
  8. Use the system to create your first store order for each site.
  9. Take a spot inventory on each delivery of best-selling items.
  10. Receive your store order EVERY time it is delivered to the store.
  11. Use the Recommend Pars function after about 3 weeks of buying history has been established.  Ensure that the system is accurate as to how frequently you fill the store on a weekly basis.  Our 32M team will work with you on this.  Make sure you have been trained how to do this.  It will take a good 6 weeks to really be accurate but it will be very close for an operator after only about 3 weeks.
  12. Use the freshness tracker and make sure you are trained on this; this will also be factored in to your recommended par functionality.
  13. Employ the warehouse management functionality if you can separate market inventory from vending inventory.
  14. ALWAYS keep your costs accurate.
  15. Reconcile your cash box using the system.
  16. Use the system when you make inventory adjustments and define why inventory was removed.

Socialize to Success

As a company, using social media can bring in more traffic, connections, conversations, and customers… and ultimately more success! In 2014, 92% of marketers stated that social media was important for their business, according to Hubspot.

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Here are 10 reasons why social media marketing is important for YOUR business:

1. Customer Insights

Social media gives you an incredible opportunity to learn about your audience! There are tools that allow you to understand exactly who is viewing your content. See their demographics, locations, devices and browsers they used, patterns that led them to your content and more. You can pin-point your target market, and deliver new content that better addresses their needs.

You can also see what customers think about your company. Read comments! People are not afraid to speak their minds on social media. It is a great resource for instant feedback. If someone has an issue, use the opportunity to comment back and mend the customer relationship. If someone really enjoys your service or product, let them know you appreciate the recognition and offer them more.

2. New Customers

Finding new customer is a cinch! Search keywords related to your business to find people already talking about it – you can invite them to try your service or products.

Having your company talked about on social media can expand your click-throughs like wildfire! One person you know might mention your products, which will be seen and possibly talked about by one of their connections and one of their connections and so on… The sooner you begin, the sooner your audience will grow. Make sure to reach out to anyone clicking through to your website – start the conversation!

GrowFBfans3. Brand Recognition, Authority & Loyalty

Social media ultimately increases your visibility. The more you are out there for people to see, the more people will recognize your brand. This one is simple!

When people post on social media about your brand, other potential customers will follow you. The more your brand is talked about, the more authoritative and valuable it will seem.

Increase your brand loyalty by building customer relationships. Social media is a platform that allows you to appreciate recognition and resolve dissatisfaction. By proving to customers that you really care about them and are a “good” company, they will choose to purchase from you again.

4. Conversions

Every single post, tweet, status, picture, comment, etc. can lead to a click-through to your website and a conversion. Every opportunity matters! Using social media is an excellent source for humanizing your company. Your company gets to act like a person and people like to work with people.

5. Website Traffic

Without social media, the majority of people looking at your website are already familiar with it. Every profile you create is another path back to your website. Make sure you post quality content and use keywords and tags to increase your viewers and your website traffic.

FreeWebsiteTraffic6. SEO

Search engines calculate rankings using social media as a significant factor! Since most strong brands use social media, your company becomes more credible when you use it too. However, it isn’t enough to simply have profiles. Again, you need to post quality content and use keywords and tags.

7. Competitor Intelligence

Gain insights on your competitors by searching them on social media. Learn not just about their products and services, but also about their upcoming events, their marketing strategy and their customer relationships. Having this knowledge gives you the ability to make strategic decisions to stay ahead of the competition.

chess418. Fast & Easy Content

Creating and sending out emails, mail, newsletters, etc. might be important to your business, but it isn’t exactly quick! Post content instantly on social media. Quit wasting time and get your company out there, now.

9. Low Marketing Cost

Social media is FREE. Yes, there are options to pay for additional advertising and plans, but you can get started for no cost at all! Once you get a better idea of your voice and expectations from social media, you can begin to increase the budget and conversions.

The labor cost can be low, as well. An article on Hubspot said that 84% of marketers found as little as 6 hours of effort per week to be enough to increase traffic. Create meaningful, quality content for only about 1 hour each day and you will see results.

low-cost-marketing-plan10. Loss is Insignificant

Your company really has nothing to lose by using social media. Time and money spent is minimal. When used correctly, social media marketing leads to more traffic, conversions and success!

Check out our resources: Hootsuite and Forbes

For more insights, go to our website at 32Market.com
& Let’s get social!

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Version 2 Is Almost Here!!

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Update to Version 2 and look forward to:

Speedier checkout!

Better appearance!

A more robust transaction approval mode!

And much more!

Update will be released to your market between:

September 1st – October 1st

You will receive an email from Documents@32Market.com via DocuSign within the next 24 hours.

Please review and complete the document with your electronic signature to begin using Transaction Approval Mode.

To activate this feature, we ask that you complete the agreement by August 31, 2015.

Thank you!

Questions?

Please email us at Contact@32Market.com

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What The Heck Is A Micro Market???

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You might have heard 32M use the term “Micro Market”. This term has been confusing clients and customers (and even our own employees) for too long! From now on, we will only refer to our Three Square Markets as “Break Room Markets”.

We took a recent survey, where we walked around a few busy streets and asked people, “Do you know what a micro market is?”

The most common responses were:

  • A really tiny market?
  • Something on the computer?
  • I have no clue!! (There may or may not have been some colorful words added…)

Then, we asked the same people, “What is a break room market?” Almost every person responded correctly: A market in a break room for employees to purchase from.

To avoid any more confusion, we are making the switch from “micro” to “break room”!
Check out how you can start or improve your own break room market by clicking onto our website!