Tag Archives: #Truth

A One-Stop-Shop

We are here for you … for everything you need for a micro market! Here are a few things that we offer, that you may not know about!

Products for your store! 

We have an entire section of our online store dedicated to “Stocking Your Store!” This category is filled with market worthy options that are proven in many existing 32Market stores.  Products like these can provide you a huge profit and your clients that items they’ve been looking for! Check these options out!


It’s true you can get equipment anywhere … but from 32M we not only have great prices but time tested products that we promise you will love!

Security and Internet!

That’s right, you can pick up these market essentials from our store rather than searching everywhere else. And bonus, we’ve tested them all and know that our options are the best product for you and come with great customer service! (OptConnect and Night Owl  – we’re looking at you!)


Who can forget, Bundles!

Okay, we talk about this A LOT, but seriously, it’s the best price you’ll find anywhere to get your market started …. or add a second location to your already busy market in a large office.

Get your ENTIRE market for just:

Find a better price … we dare you. 🙂

Bottom line, we’re here for you … from the very beginning we put our customers first and always aim to have the best value and best products for our operators. Give it a shot and take a look at our web store: 32MarketStore.com

Plus, our amazing sales people are always just a phone call away …



Not the mailbox anymore …

We know the joke … our kiosk looks like a mailbox.  BUT that was years ago, and it hasn’t looked like that for a long time. Reality is, that we continue to Upgrade, Enhance, Develop and Grow at a rate that our competition CAN’T and HASN’T kept up with.

Here are the facts:

FACT: Unlike other micro market providers, we don’t outsource our kiosks. At 32M, we design & build our kiosks in-house. AND to top it all off, our kiosks have been thoroughly tested, and yes, have evolved over more than a decade of use through 32M and our sister company, TurnKey Corrections.


Here are a few other inaccuracies you may be lead to believe:

Misconception: 365 Retail Markets is the only micro market provider with PCI certification.

FACT: Three Square Market (32M) currently holds the highest level of PCI (v3.1) and PA-DSS certification of anyone in the industry, including 365.



Misconception: We're selling our business.

FACT: Three Square Market (32M) is growing! We’re a proud family-owned business that isn’t going anywhere! We have markets on 4 continents and we don’t plan on stopping there.


Misconception: You can have the same mobile experience with any provider.

FACT: 32M has a PATENTED mobile checkout process – meaning only with 32M can you have the mobile app checkout option that we provide. Because … well … it’s patented! Check it out for yourself, U.S. Patent Number US9,171,300 B2


More than 75% of Millennials have their mobile devices glued to their palm while in store as a trusted personal shopping assistant and 73% of Millennials are already transacting directly on their mobile devices.

Our Smartphone App is the MOST important tool you can offer …


85% of US Millennials own a smartphone. 32M has an exclusive smartphone checkout application. Available on Android and Apple.
A recent study from comScore found that 18% of Millennials, are mobile-only web users, compared to the only 5% of people ages 35-54.


Millennials make up 45% of the workplace, far greater than any other demographic and by 2025, according to the Bureau of Labor Statistics, Millennials will account for 75% of the global workforce.


53% of job recruiters feel it is difficult to attract and retain Millennial talent. Having great employee options like a Break Room Market will increase recruiting potential.



Not the mailbox anymore …

Our Theory When It Comes to Presentations – Whether to Say or Ask Something….or Not?

Many of you ask “how do I present this product?” when it comes to markets.  At 32M, we will provide you all of the tools and training required to be successful at selling locations.  But often, the difference maker in whether or not you nail that new account or upgrade that location to a market is how you present.  This includes asking the right questions or making bold statements, especially asking the hard questions.

So, the fair question is: “How do you know the line between asking a question or saying something that is out of bounds and not?”  Here is my theory and I call it “The Say It Triangle”.  Let me be more specific by first defining the three sides of the triangle.

  1. Side One – Professional: Is the question professional?  Specifically, is it a professional topic or not and is it asked in a professional manner?
  2. Side Two – Ethical:  Does the topic put anyone in a situation to have to consider their moral compass?
  3. Side Three – Factual:  Is the question completely true or is seeking an answer or addressing a subject that is truthful?

So, how does it work?  If the statement or question is professional and ethical, it is factual.  If it is factual and ethical, it is professional.  If it is professional and factual, it is ethical.  If it meets this model, ASK the question or make the statement.

What is the opposite of this?  Let me give you some examples:

  1. Tip toeing around issues.
  2. Hiding the truth.
  3. Not getting all the facts.
  4. Losing the sale.
  5. Losing confidence of your customer.
  6. Not capturing the impulse they had when they said “come see me”.
  7. The customer can’t wait for you to leave because they are bored in your presentation.

So let’s address point #7.  Based upon what I have outlined here in the Say It Triangle, would I ask the question “Sir, you don’t seem interested today thus it tells me that I have not captured what you are interested in.  Why did first want to meet with me?”  Would I say this?  YES.  Why, because the sale is not going anywhere and last I looked, zero times anything is zero.  Now, if it was a current client, I may change a word or two but the reality is, it would be no less than “We have been servicing you for a long time and to ensure I always provide you with the best solutions, I felt it was best for me to come in and show you how I can improve your work place and my solution to it.  Have you found any part of this upgrade proposal of interest?”  Failure to means that at some point, a competitor will come in and get their attention that you failed to.

You may say “I don’t want to be pushy or aggressive?”  Being truthful, factual and ethical is not being pushy or aggressive.  It is clarity, thorough, complete, decisive, etc.  Last I looked, sales often isn’t comfortable.  If you are comfortable in sales, you likely are not pushing yourself or your customers and your results reflect that.   The previous sentence is an exact example of the Say It Triangle:  It is factual – it is ethical – so those of you questioning whether or not it is professional, take note.  By failing to to either push yourself or your customers, you likely do not create value or urgency around you or your product.  And failure to create measured value or urgency, where the customer says “I want to move ahead today” means no sales.

In selling markets, to be specific, a lack of creating value means the locations say “I will stick with vending” or “I will stick with my current provider – they have done a good job”.  Vending, I stress, is not a bad business or solution….in locations that dictates vending should be the solution.  But don’t let that be pre-determined. And certainly don’t let the location say “we should only do vending”.   If there is interest, it can be a great location when presented the right way.  And the right way often includes coming in and asking tough questions to elicit the true needs of the organization so you create value around your product providing solutions to those needs.

So, ask yourself, in the last few presentations, have you created value or urgency for your market solution? Your company?  Your SELF?  If not, meaning you are not having success in selling markets, I would suggest  you look long and hard at your presentation skills and ask yourself “am I saying what needs to be said or asking what needs to be asked?”.

Make it a great day and create success at every opportunity.


The Reality: Credit Card Processing, Markets & Systems

In the last week, I talked with a few Canadian operators who described to me phone calls each of them received from one of our competitors.  The summation of the call is that our competitor tried to scare the heck out of them about credit card processing and they are the ONLY certified processor and failure to work with them means that they are putting their company at risk.  REALLY?

Here is the reality: 32M has an insurance policy, as I am sure our competition does also, that protects them in the event of compromise of our system.  To get this, we had to submit semantics on how our system is built, protected, redundancy, etc., all the fancy terms you hear about technology today.  And guess what?  We passed.

We have gone through PCI audits.  In fact, 32M will be rolling out PCI-DSS certification this quarter.  This certification not only matches what this competitor claims to be the end all in this industry, but according to our QSA, another fancy term for a credit card processing compliance firm, our level of certification will exceed what they have.  But rest assured, I am not going to spend all of my time pounding you as consumers in to the ground that this is the end-all to measure systems by.  Why?

Prior to 32M earning the PCI-DSS certification, we long ago had all of our systems inspected by government agencies far higher than a QSA. We have been in compliance with them and with PCI …. THE ENTIRE TIME.  We work in an industry that houses the people in society who have committed crimes.  Some of them, horrific crimes.  Our systems, company, buildings, processes and people have gone through inspections that far exceed what our QSA has done and for over 13 years we have been given the green light to be in these environments.  We have certifications far beyond what any of our competitors have.  We take PCI, compliance, security, etc., name every term, as serious as a hole in your head.  It is our reputation at stake and NONE of it is taken lightly.  So yes, I take offense when someone tries to say “we are not certified”.  That considered, I bet I am not the only one that thinks this way.  So…..read on:

I have full confidence that our competitors are running systems that are secure, just like ours.  They wouldn’t be in business and would not be in the thousands of locations the micro market system providers are, IF THEY WERE NOT.  That includes credit card processing.  PCI standards only require that 32M, not my jail business included, just 32M alone, have a certification that is far less than what we have.  We have had it and once the PCI-DSS is issued, we will far exceed what we are required to.

That considered, I bet Jim Britton has his system locked down tighter than Fort Knox.  Avanti didn’t grow by accident.  And to be clear, Avanti is not the competitor making the calls to operators using the scare tactics.  That said, Avanti didn’t become the biggest provider just by pure luck.   I can’t say I know Jim Britton personally but in my brief interaction with him at various meetings, he has built a rock solid business based upon his passion for markets, excellence, service and more.  He is a dominant player in just his stand-alone, highly successful vending/market business in the Pacific NW.  Avanti is strong.  We respect success and Mr. Britton defines it.  And yes, I like to try and go after what I see as our system strengths versus his … have you been watching TV lately and watched the Sprint commercials?  Well, we go after our competition also on the merits of our system and the feedback we have received from operators.  That’s what Sprint has done with their “Cut Your Bill in Half” campaign and what we will do as part of building our business.  But all this considered, I am confident that Avanti and the other competitors out there also have the same PCI certifications that they are required to.

So here it is…32M will have the PCI-DSS certification and we will be processing debit in Canada.  Albeit later than I hoped, it is the process that is required to do it so be ready now to start looking at markets and what they can do for you and let’s get beyond the smoke screens.  In summation:

  1. Markets do work and they work well, VERY well.
  2. When you merchandise a market well, launch it in a dynamic fashion, micro manage your cost of goods sold, rotate inventory in and out, and bring in the products that they are leaving the store to go buy today, you can be wildly successful at markets.
  3. If you want to put vending machines products on a wall and call it a market, than stick with vending.  But know that you will need to work diligently to maintain the accounts that vending is suited for because in time, markets will dominate the ones that are not.
  4. If you are not polished on selling technology, than ask your system provider for help or hire someone, whether full time or on contract, to sell them.  Why?  See #1.
  5. And learn what locations are right and not.  And know that even if the location says “no” today, that doesn’t mean they will say “no” two months from now.  If it is a good location, it will be a good location when the decision maker is ready to say “yes”.

And as far systems, our rocks.  We know it does.  But each system has its’ features.  We think ours are better and more advanced.  But you may find another system better suited.  If so, please keep us in mind as time progresses to consider us.  Why?  This market is only at the forefront.  If you think markets are the talk now, give it 5 years.  How about 10 years?  Don’t think you are in neck deep with an operator when you factor in the growth you will have in markets the next 5-10 years.

We look forward to talking with you at the earliest opportunity.  Call us.  Stop and see us at your next trade show. But until then, don’t be scared in to making a decision on a provider.  Create some success today at every opportunity … because failure to means a day wasted.


Break Room Market Myths

Three Square Market is here to set the record straight!

Take a look at these popular break room myths… and then the truth!


Break Room Markets are just a bunch of vending machines.

MYTH! You might see a vending machine in a break room, but break room markets typically include coolers, freezers, shelving and other displays. Unlike vending machines, 32M custom kiosks give employees the ability to purchase many items on a single transaction.

Break Room Markets are convenience stores.

MYTH! Break room markets are focused more closely on a select group of customers. Products are limited to their specific needs and wants.

It’s not healthy to eat food from a Break Room Market.

MYTH! Break Room markets actually offer a multitude of healthy products! Three Square Market provides operators with our state-of-the-art software and freshness-tracker to keep food fresh and fully stocked with the most popular, healthy products!


Break Room Markets are the same as the self-checkout lines in grocery stores.

MYTH! 32M does provide a self-checkout method. However, we are so much more than a self-checkout line – In fact, there are no lines necessary in a Three Square Market! Our mobile application offers employees the option to check out without waiting for anyone.

You have to sign up and make payments to use a Break Room Market.

MYTH! Employees can checkout purchase-by-purchase – no account necessary. Typically, our kiosks do not give back change from cash purchases. Credit cards are accepted. By creating an account, employees can load as little or as much money as they want, when they want to. This way no change will be lost in purchases and checkout becomes a speedy process!

You have to own a Smartphone to use a Break Room Market.

MYTH! Many employees prefer to use our 32M Smartphone Application, however, our kiosks provide quick, convenient and easy checkout, as well!

Set of touchscreen smartphones
Set of touchscreen smartphones

Employees can easily steal from Break Room Markets.

MYTH! 32M offers a security system that actually makes it extremely hard for anyone to steal without being caught. We closely keep track of inventories, purchase dates and times, account logins, and much more!


To BREAK any other break room myths that you hear, contact us at Three Square Market! We will tell you about what we really do!