Category Archives: Holiday

Capitalize on Holidays!

Are you capitalizing on holiday sales??? This is the week to catch your clients with a little something extra for Mother’s Day.  This is an especially important holiday because … let’s face it men tend to more often be the last minute shopper.

DYK: one of the most popular gifts for many holidays is a gift card?

For Holiday related merchandise for your markets, we recommend non-perishable items, like gift or greeting cards. You can also think outside the box and stock things like coffee mugs, office or car accessories, smaller stuffed animals, manicure kits, etc.  Bonus! If these items don’t sell out for the holiday they can still be relevant in everyday life.

Non-food items are a great add to your market, but don’t shy away from seasonal or limited-edition products from your favorite manufacturers … if they didn’t sell, the manufacturer wouldn’t make them!

As always, if you need help or recommendations don’t hesitate to reach out!

Contact@32Market.com
KurkJ@32Market.com
DaveL@32Market.com
RobynT@32Market.com

3 Ways Earth Day Can Boost Your Business

EarthDayHeader

Today marks the 46th year of Earth Day celebrations! What exactly is it? Earth Day is a national day to focus on the environment, meant to spark conversation and promote environmentally-safe, sustainable practices into every day life and industry. Why should you care?

Here are 3 significant ways Earth Day can boost your business:

  1. It saves money

    Taking sustainable initiatives to reduce your footprint is a win-win. We save our planet, and you save some money. Discover your Personalized Plan to get started!

    Before you go out and spend a major chunk of the company’s budget on redesigning a solar panel run, green building, there are simple, low-cost and no-cost changes that can have an impact. Are bathroom lights turned off? Do employee computers get shut down at night? Are electronics and lights turned off at the end of the day? Do you recycle? Are you spraying harmful chemicals from air fresheners into the air? Do you have washable mugs available for employee use, rather than disposable cups? Take a look around your building and pick out small actions you can take to make big changes – I promise they are there!

    14-year-old Suvir Mirchandani found a way to save our government $30 million annually, by simply switching to a new font! Read more about this change.

    moneyplant

  2. It increases your company’s credibility and strengthens your brand

    Most of the Fortune 500 companies issue an annual CSR (Corporate Social Responsibility) report. By implementing sustainable and socially responsible programs, companies are able to show their customers that they care. Sure, you want to make money, but you also care about your impact on the planet we all call home. You are aware of your footprint and, furthermore, you are taking actions to address a major global issue. This builds trust in your employees and customers. Keep in mind, sincerity is important here. Make sure you take on initiatives that you can sustain for a long period of time and ones you truly care about. Greenwashing can turn ugly fast and actually have negative effects on your company.

  3. You can gain a competitive advantage

    Today, humans are using about 1.6 planet earths to live the way we are. What that means, is that it takes one year and six months to regenerate the resources we use in one year. And this number is rising! It might not be in sight right now, but the thought of losing the resources we need for survival can be a chilling thought. People appreciate companies that are aware of their impact and actively working to reduce it. Some customers will seek out those sustainable, responsible companies to give their business to. When your company and your competitor have a close list of advantages, a green initiative can top off the list to put you ahead!

    Take Earth Day Network’s Ecological Footprint Quiz! Figure out how to reduce your own footprint (and how to save some money) by taking the quiz!

Take it upon yourself this Earth Day to research sustainable initiatives you can implement into your business and personal life. It could be as simple as picking up a new recycling bin!

Have an iPhone? From now until April 24th, when you purchase the Earth Story, 100% of the proceeds go to WWF. Search Apps for Earth to learn more!

appsforearth

Who Needs Luck?

You might believe in the luck of the Irish, but we believe in creating our own success. Maybe you have noticed that lucky people are found by luck often – this is no coincidence! A lucky break is really someone being prepared when an opportunity presents itself, and having the confidence to go after it. Instead of dwelling on your “bad luck”, get prepared for the next opportunity!

MakeYourOwnLuck

Follow these 7 lucky steps to create your own success:

  1. Define your goal

    Be specific. You need to know exactly what you want in order to achieve it. If your end goal is to close a sale, what does that look like? A happy customer, first-class service, constant communication, positive reviews, active listening, knowing your potential client inside and out …

  2. Decide to reach it

    Make the decision right now that you are going to reach your goal no matter what! Nothing can keep you from succeeding if you have this mindset. There might be set backs and failures, but that is a part of life. You need to learn from them and move forward towards your goal. The people who always get what they want, never quit trying to achieve it.

  3. Outline your steps

    This is where you get prepared for an opportunity. If you want to close the sale, don’t just hope you do the right things. Do your research. What exactly do you need to do to be ready? If you know the customer wants a green market, how are you going to give it to them? Step one: learn who the customer is and what they want. Step two: research green initiatives. Step three: … If you don’t know where to begin, find someone who has been successful in the same or a similar situation and mirror the steps they took.

  4. Educate yourself

    There is some training required for every goal you have. Surround yourself with people who have been successful at achieving your goal. They will help you figure out what to study. Maybe it’s time to go back and finish your degree. Maybe you are ready to take on your Master’s. Maybe you just need to brush up on your sales techniques and can do this with an online training course. Whichever the case, make sure you find a program that is well-known and has been given the best reviews. If you purchase a course, buy it from someone who is successful at the topic, rather than from someone who is good at marketing the course. Investing in education is one of the smartest decisions you can make – it always has a return.

  5. Do what you love

    Creating your own success is hard. It takes lots and lots of work. How do you plan on effectively doing lots and lots of work if you hate the work? Find what makes you passionate and set your goals around that. Maybe right now, your end goal is to find a passion and one of your steps includes trying something new every week.

  6. End negativity, create positive thoughts

    If anybody gets in the way of you achieving your goals, stay away from them. You don’t need to waste your time on negative people who don’t support you. Surround yourself with other successful people and you will adopt the lifestyle that creates success.
    If you get in the way of achieving your goals, make a change. Negative thoughts are natural. When they strike, instead of letting them stew and grow, redirect your thoughts to something positive. Positive thoughts need to be created. Do this, and do this often! Visualize reaching your end goal. What does it look like? Feel like? Smell like? Sound like? Who is involved? Who is not there?  Think of this often and it will motivate you immensely.

  7. Know that “having it all” is NOT shameful

    There are people who believe that successful people only became successful by stepping on others and acting with greed. I bet these are the same people who believe that luck is left to chance. I have not met a single successful person who didn’t work their fingers to the bone to get where they are. If you work hard and relentlessly strive to achieve your goals, you DO deserve to have it all. Remember that you having everything doesn’t stop anybody else from having it all, too.

Don’t wait for St. Patty’s day to find a little luck. Get prepared for the next opportunity that comes your way and create a lifestyle that welcomes “lucky breaks” – Do it TODAY!

Claim Your Share

Valentine’s Day is just around the corner – it’s your opportunity to boost sales!

Did You Know …

  • The average amount of money spent last Valentine’s Day per person was $142.31
  • 54.9% of U.S. Adults celebrated Valentine’s Day in 2015
  • $18,900,000,000 (that’s right – 18.9 BILLION) was spent during Valentine’s Day 2015
  • Over 141,000,000 Valentine’s Day cards are exchanged worldwide and over 52% of people will buy cards for the holiday
  • Men spend double the amount of money that women spend for the holiday (about $160 vs. $80)
  • Over 2 billion dollars were spent on flowers last Valentine’s Day
  • Just under that, at 1.7 billion dollars, came candies

Valentines

Make sure you are thinking about adding last-minute Valentine’s Day gifts to your market within the next couple of weeks. Bring in products like themed candies, cards, stuffed animals or fresh flowers for your customers who might not have thought ahead for the big night! Claim your share of that $18.9 billion!

See more statistics on Statistic Brain and Fundivo.

I Have A Dream

Martin Luther King, Jr.

Delivered 28 August 1963, at the Lincoln Memorial, Washington D.C.

mlk

I am happy to join with you today in what will go down in history as the greatest demonstration for freedom in the history of our nation.

Five score years ago, a great American, in whose symbolic shadow we stand today, signed the Emancipation Proclamation. This momentous decree came as a great beacon light of hope to millions of Negro slaves who had been seared in the flames of withering injustice. It came as a joyous daybreak to end the long night of their captivity.

But one hundred years later, the Negro still is not free. One hundred years later, the life of the Negro is still sadly crippled by the manacles of segregation and the chains of discrimination. One hundred years later, the Negro lives on a lonely island of poverty in the midst of a vast ocean of material prosperity. One hundred years later, the Negro is still languished in the corners of American society and finds himself an exile in his own land. And so we’ve come here today to dramatize a shameful condition.

In a sense we’ve come to our nation’s capital to cash a check. When the architects of our republic wrote the magnificent words of the Constitution and the Declaration of Independence, they were signing a promissory note to which every American was to fall heir. This note was a promise that all men, yes, black men as well as white men, would be guaranteed the “unalienable Rights” of “Life, Liberty and the pursuit of Happiness.” It is obvious today that America has defaulted on this promissory note, insofar as her citizens of color are concerned. Instead of honoring this sacred obligation, America has given the Negro people a bad check, a check which has come back marked “insufficient funds.”

But we refuse to believe that the bank of justice is bankrupt. We refuse to believe that there are insufficient funds in the great vaults of opportunity of this nation. And so, we’ve come to cash this check, a check that will give us upon demand the riches of freedom and the security of justice.

We have also come to this hallowed spot to remind America of the fierce urgency of Now. This is no time to engage in the luxury of cooling off or to take the tranquilizing drug of gradualism. Now is the time to make real the promises of democracy. Now is the time to rise from the dark and desolate valley of segregation to the sunlit path of racial justice. Now is the time to lift our nation from the quicksands of racial injustice to the solid rock of brotherhood. Now is the time to make justice a reality for all of God’s children.

It would be fatal for the nation to overlook the urgency of the moment. This sweltering summer of the Negro’s legitimate discontent will not pass until there is an invigorating autumn of freedom and equality. Nineteen sixty-three is not an end, but a beginning. And those who hope that the Negro needed to blow off steam and will now be content will have a rude awakening if the nation returns to business as usual. And there will be neither rest nor tranquility in America until the Negro is granted his citizenship rights. The whirlwinds of revolt will continue to shake the foundations of our nation until the bright day of justice emerges.

But there is something that I must say to my people, who stand on the warm threshold which leads into the palace of justice: In the process of gaining our rightful place, we must not be guilty of wrongful deeds. Let us not seek to satisfy our thirst for freedom by drinking from the cup of bitterness and hatred. We must forever conduct our struggle on the high plane of dignity and discipline. We must not allow our creative protest to degenerate into physical violence. Again and again, we must rise to the majestic heights of meeting physical force with soul force.

The marvelous new militancy which has engulfed the Negro community must not lead us to a distrust of all white people, for many of our white brothers, as evidenced by their presence here today, have come to realize that their destiny is tied up with our destiny. And they have come to realize that their freedom is inextricably bound to our freedom.

We cannot walk alone.

And as we walk, we must make the pledge that we shall always march ahead.

We cannot turn back.

There are those who are asking the devotees of civil rights, “When will you be satisfied?” We can never be satisfied as long as the Negro is the victim of the unspeakable horrors of police brutality. We can never be satisfied as long as our bodies, heavy with the fatigue of travel, cannot gain lodging in the motels of the highways and the hotels of the cities.*We cannot be satisfied as long as the negro’s basic mobility is from a smaller ghetto to a larger one. We can never be satisfied as long as our children are stripped of their self-hood and robbed of their dignity by signs stating: “For Whites Only.”* We cannot be satisfied as long as a Negro in Mississippi cannot vote and a Negro in New York believes he has nothing for which to vote. No, no, we are not satisfied, and we will not be satisfied until “justice rolls down like waters, and righteousness like a mighty stream.”¹

I am not unmindful that some of you have come here out of great trials and tribulations. Some of you have come fresh from narrow jail cells. And some of you have come from areas where your quest — quest for freedom left you battered by the storms of persecution and staggered by the winds of police brutality. You have been the veterans of creative suffering. Continue to work with the faith that unearned suffering is redemptive. Go back to Mississippi, go back to Alabama, go back to South Carolina, go back to Georgia, go back to Louisiana, go back to the slums and ghettos of our northern cities, knowing that somehow this situation can and will be changed.

Let us not wallow in the valley of despair, I say to you today, my friends.

And so even though we face the difficulties of today and tomorrow, I still have a dream. It is a dream deeply rooted in the American dream.

I have a dream that one day this nation will rise up and live out the true meaning of its creed: “We hold these truths to be self-evident, that all men are created equal.”

I have a dream that one day on the red hills of Georgia, the sons of former slaves and the sons of former slave owners will be able to sit down together at the table of brotherhood.

I have a dream that one day even the state of Mississippi, a state sweltering with the heat of injustice, sweltering with the heat of oppression, will be transformed into an oasis of freedom and justice.

I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character.

I have a dream today!

I have a dream that one day, down in Alabama, with its vicious racists, with its governor having his lips dripping with the words of “interposition” and “nullification” — one day right there in Alabama little black boys and black girls will be able to join hands with little white boys and white girls as sisters and brothers.

I have a dream today!

I have a dream that one day every valley shall be exalted, and every hill and mountain shall be made low, the rough places will be made plain, and the crooked places will be made straight; “and the glory of the Lord shall be revealed and all flesh shall see it together.”2

This is our hope, and this is the faith that I go back to the South with.

With this faith, we will be able to hew out of the mountain of despair a stone of hope. With this faith, we will be able to transform the jangling discords of our nation into a beautiful symphony of brotherhood. With this faith, we will be able to work together, to pray together, to struggle together, to go to jail together, to stand up for freedom together, knowing that we will be free one day.

And this will be the day — this will be the day when all of God’s children will be able to sing with new meaning:

My country ’tis of thee, sweet land of liberty, of thee I sing.

Land where my fathers died, land of the Pilgrim’s pride,

From every mountainside, let freedom ring!

 

And if America is to be a great nation, this must become true.

And so let freedom ring from the prodigious hilltops of New Hampshire.

Let freedom ring from the mighty mountains of New York.

Let freedom ring from the heightening Alleghenies of Pennsylvania.

Let freedom ring from the snow-capped Rockies of Colorado.

Let freedom ring from the curvaceous slopes of California.

 

But not only that:

Let freedom ring from Stone Mountain of Georgia.

Let freedom ring from Lookout Mountain of Tennessee.

Let freedom ring from every hill and molehill of Mississippi.

From every mountainside, let freedom ring.

 

And when this happens, and when we allow freedom ring, when we let it ring from every village and every hamlet, from every state and every city, we will be able to speed up that day when all of God’s children, black men and white men, Jews and Gentiles, Protestants and Catholics, will be able to join hands and sing in the words of the old Negro spiritual:

Free at last! Free at last!

                Thank God Almighty, we are free at last!3

________________________________________________________________

* = text within asterisks absent from the above audio but verified as originally delivered

1 Amos 5:24 (rendered precisely in The American Standard Version of the Holy Bible)

2 Isaiah 40:4-5 (King James Version of the Holy Bible). Quotation marks are excluded from part of this moment in the text because King’s rendering of Isaiah 40:4 does not precisely follow the KJV version from which he quotes (e.g., “hill” and “mountain” are reversed in the KJV). King’s rendering of Isaiah 40:5, however, is precisely quoted from the KJV.

3 At: http://www.negrospirituals.com/news-song/free_at_last_from.htm

Also in this database: Martin Luther King, Jr: A Time to Break Silence

Audio Source: Linked directly to: http://www.archive.org/details/MLKDream

External Link: http://www.thekingcenter.org/

U.S. Copyright Status: Text and  Audio = Restricted, seek permission. Image = Uncertain.

Copyright inquiries and permission requests may be directed to:

Estate of Dr. Martin Luther King, Jr
Intellectual Properties Management
One Freedom Plaza
449 Auburn Avenue NE
Atlanta, GA 30312
Fax: 404-526-8969

http://www.americanrhetoric.com/speeches/mlkihaveadream.htm

Usher in the New Year the Right Way!

Most businesses don’t realize that success in January starts long before the first of the New Year. It takes plenty of work and planning to set your year up right. But don’t avail, you can still be successful! Check out these 10 ways to usher your small business into the New Year by Melinda Emerson.

1.  Set Your Business Resolutions

It is beneficial to lay out what you want for your business in the coming 12 months. Be specific, so you can actually measure results and see whether you accomplished them by year’s end.

2.  Revisit Your Business Plan 

If it has been a while since you examined this critical document, now’s the time to get to it. Review it to ensure it’s still aligned with your current company goals. Change what needs changing. And if you never had one, use www.enloop.com to develop one online for free.

3.  Build a Promotions Calendar

Sit down with a calendar and start looking at all the holidays or events you want to build promotions around. Take a look at our promotions blog to see what events you may be forgetting! This plan will help you to have ample time in setting up your social media updates, blog posts, sales, advertising campaigns, etc.

4.  Consider Your Hiring Needs

If your business is getting increasingly too busy for you to run, start planning your hiring strategy for 2016. Consider temps, freelancers, virtual assistants, and part-timers as alternatives to full-time employees if your budget is tight.

5.  Invest in Technology

If you’ve been putting off purchasing new computers or software, it’s time to make the investment. You’ll be more efficient if you have a computer that doesn’t take an hour to load.

6.  Create a Conference Plan

Attending conferences and industry trade shows can be so beneficial for you as a business owner! Come see us at the NAMA OneShow in April. Not only is it extremely valuable to meet others in your field (or potential customers) but you also learn from leading experts. Take a look at what’s available and start planning now!

7.  Reassess Your Online Brand

Google yourself! Is it time for a refresh? What worked for you in terms of marketing last year? This is a great time to tweak your online strategy to identify the tools that helped your business grow, and cut back on those that didn’t. Take a look at our marketing tools blog for some fresh ideas!

8.  Refresh Your Employees’ Skills

If you do have staff, now is a fantastic time to offer supplementary training to refresh their skills or give them new ones. Maybe they’re not all using your customer relationship management software – a perfect topic for training!

9.  Get Smarter

Your employees aren’t the only ones who could learn more. If the end of the year is quiet for you, build in reading time. Read industry blogs, books, magazines, and anything else you can get your hands on to be on top of the trends in your industry.

10.  Get Organized

If you’re like a lot of business owners, your desk is cluttered, and so is your desktop. Spend a few hours throwing away and shredding things you don’t need and organizing your computer files by year, i.e. Contracts 2016. It will make things easier to find. I guarantee you’ll feel more together come January.