Category Archives: Motivation

Blogs We Love! …

Here’s a great blog from the Staff at Vending Market Watch back in 2016!  It may be older, but it’s still very much relevant.  Take a look … 

THE 5 MUSTS OF SELLING NEW PRODUCTS IN YOUR MICRO MARKET

The ins and outs of introducing new snacks into micro markets.

New Products

Snacking has been steadily growing over the past several years. According to new Technomic research 83 percent of consumers in 2016 snack on a daily basis, which is 7 percent higher than previous years. This is great news for micro market operators because one of the best things about micro markets is the variety of snacking options available for operators to offer consumers. Unlike vending, micro markets have few, if any snack restrictions, and can be home to products of different sizes, multiple flavors, various dayparts and top-selling brands.

One big mistake micro market operators make is not introducing new snacks frequently enough, making a market feel stale. Without new, trendy and seasonal products, consumers just won’t come to shop. Here are the top 5 tricks of the trade micro market operators use to successfully introduce new options.

#1: LISTEN TO THE CLIENT

Micro market operators have the option of offering a much larger number of stock-keeping units (SKUs) compared to vending. But of the thousands or so new products introduced each year, how does a company decide which products to offer?

First and foremost new products need to meet a consumer demand. Operators should speak with clients about their specific requests and/or general desires. For example, many locations want to go healthy, asking for no salt or low sodium snacks, gluten-free chips, high protein energy bars and other very specific products. Other locations might just ask for granola bars, without the specifics of what they define as healthy. Find out what criteria will meet the need and seek out products from there.

Second, operators should consider hosting an open house and/or tasting event at the micro market. This not only creates excitement and brings people into the micro market, it allows for immediate feedback on the new products. Consumers love having their opinion matter, so try asking them to vote on the new micro market items they like best. Work those items in during the next round of new product introductions. Ever-changing consumer snacking trends mean operators should, on a consistent basis, discuss new product introductions with clients.

#2: INTRODUCE NEW ITEMS IN A TIMELY MANNER

Once you know generally the type of items a location wants, the next question becomes, how often should you introduce new products? There is no magic number or timeframe used by every operator. Some operators attempt to receive at least two new items per week across all categories. This requires reviewing the distributor’s ordering guide continuously and strict warehouse management of all the new SKUs.

Other operators introduce one to two items per month, keeping the micro market fresh and new without there being a continuous turnover of new products. Review rebate offers and manufacturer promotions for ideas, but also make sure the items meet location requests or demographic preferences.

Designate a certain number of SKUs as NEW, and use those to track your rotation of new items or assign the management of new SKUs to a specific warehouse supervisor to ensure you can regularly and efficiently refresh the micro market product line.

#3: PROMOTE THE NEW PRODUCT

There are several ways to emphasize new products in micro markets; in a cooler or on a shelf operators can hang a brightly colored tag reading “new” or use a static cling. Using a tag or cling means the product can reside with other ‘like’ items while remaining distinguishable and drawing the consumer’s eye. New products can also be placed in a space on their own near the entrance of the micro market, letting consumers know immediately that the market has been ‘refreshed’ with new items.

Another way of promoting new products is utilizing digital advertising and displaying new items on monitors and kiosks. Since all consumers need to use the kiosk to pay, an operator can be sure the new product marketing message is being seen by market users.

Some micro market systems also allow operators to send customers direct email, which is a great way to market new products. However, don’t inundate a person’s inbox or they will block you. Also, it’s a good idea to offer promotions around new products in emails and other marketing messages, such as bundling for a discount or a buy one, get one offer. This has been shown to raise awareness and sales of new products.

#4: REVISIT PAST PRODUCTS

Just because a product didn’t sell well once, doesn’t mean it won’t sell well in the future. Reviving products back into a micro market can have a positive effect on sales. If a location begins requesting an item that was previously tried, operators should consider reintroducing the product. Management and clientele changes or the evolution of snacking trends can mean a product that did not meet consumer needs a few months ago could generate incremental sales today.

Also, look at different varieties and sizes of products that are being requested again. Perhaps the item suffered due to a lower perceived value. Talk to the location, ask for specifics about the product; brand, flavor, package size, etc. You could uncover that a larger (or smaller) bag would be more welcome, or opting for a more trendy superfood ingredient makes a difference.

#5: REVIEW THE NUMBERS

Data is king when it comes to introducing new products. In fact, data lets operators know which new products are moving and those that need to be replaced or moved. Because of the massive amount of products and ever-changing consumer snacking trends, it’s important to do at least weekly inventory management of products, regardless of how many new product introductions an operator makes. By reviewing the data, operators can make room for new products as well as removing, re-pricing or repositioning items that aren’t selling.

Repositioning items can be especially helpful for increasing the sale of new items. Try adding a display at the kiosk to increase impulse purchases of the new item, or draw attention to it. Or try reorganizing the snack display, giving the new items more prominence. Benchmark the sales data before and after the change, to ensure sales are increasing, as well as not adversely affecting sales of other items.

New snack offerings in micro markets can revitalize market sales and bring excitement; operators should be sure to place the same amount of attention on new product introduction and selection as they did to the micro market when it first opened.

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What Coffee Brewer is right for you?

Half-full? Half-empty? These options will help your cup ‘runneth over’! 

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There are a lot of options on the market for micro market operators, and it’s easy to pick based on just one piece of information … BUT don’t get trapped by picking the lowest cost or the highest retail price point! Just because something is the lowest price often times doesn’t mean it’s the best value.  Let’s take a look!

See our Comparison Chart Here: http://bit.ly/2yT76wW

  1. Your standard cup brewer (Any single-serve machine)
    The positives: low-cost investment, low maintenance, popular products.
    The negatives: This brewer is the same as many household single-serve brewers. Low originality can lose you a large percentage of sales, short life-span, a high cost of product = low-profit margins.
    Where do we recommend?: We recommend using these machines as a trial coffee solution or in very small office settings. 
  2.  The medium level coffee brewer (Our favorite is Newco)
    The positives: medium-cost investment, very low cost of products, high-quality output, and the highest profit margins. 
    The negatives: increased maintenance and the cost of entry can be daunting for a first timer.
    Where do we recommend using it?: We recommend using these in medium to large markets, and even small markets with high coffee consumption. These are the top-rated employer-paid OCS solution coffee makers as chosen by your peers! Overall, this is a great machine for any market setting!
  3. The high-level coffee brewer (We use Bravilor Bonamat, straight from our European operators to you!)
    The positive: Quality, quality quality.
    The negatives: High cost of entry, involved maintenance.
    Where do we recommend using it?: We recommend this option anywhere you have discerning coffee drinkers. It’s great for both medium and large markets and can definitely keep up with volume output. You can schedule maintenance alerts and the machine does a lot of the work for you. This coffee maker has top-notch quality coffee and specialty coffee products. If you’re competing with local coffee houses, this is the way to go! You can price your products under the expensive chains but still, make a great profit margin!

Bottom-line: There are a lot of great options and any one of them might be right for you. Make sure you think about your clients, your locations, your business owner, the long-term, and your schedule before you make the choice that is right for you. AND if you need help … we’re here for you! 

Need to know more?
Want to chat with our staff? 
Want to get started right away?

KurkDaveCurt

 

Rise To Success

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RISE To Success | That is our mission. But what exactly does it mean?

Everyone is faced with challenges at one point or another. How we react defines how successful we will be. When met with challenges, our team rises to the occasion. Instead of faltering, we deliver relentless innovation, service, and execution to overcome them. When given opportunities, we finish them. Everyone on our team plays a part in our success. Every single one of us rises up daily and hits challenges to our success like a freight train!

And why? It’s what we love. We want our clients to be successful because it’s amazing to see that what we do here impacts you out there in a positive way. We want our team to be successful because, quite honestly, it’s fun! Success is not an end game. We will continue to rise to greater successes. And it is our mission to help you do the same.

 

Pick & Ship

Another 32M exclusive feature! 

What is Pick & Ship?

Take a look at our brochure!

Pick & Ship is a unique feature of the 32M system, that you won’t find anywhere else. Using 32M’s Intelligent Inventory Management and your set route schedule, orders can be auto-generated to OUR warehouse … where your products are picked per store, boxed, and then shipped to YOUR selected location.

Saving you time and money! 

Just think … 

No Warehouse/Equipment Needs

No Employee Time Picking

No Wasted Time On-Site

Just the products you need. Delivered to your location!

Check out our video!

 

Why Use Pick & Ship?

For all the reasons listed above, with 32M’s Pick & Ship concept you can cut paid employee time, warehouse and vehicle costs.

You no longer need: 

  • Employees to pick and box store orders
  • Large warehouse spaces to store your products
  • Large vehicles for transportation of orders

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How it Works:

  1. Choose to use Pick & Ship by speaking with your sales person today

  2. Your agreement with 32M will determine your price level, etc. 

  3. We train you and do the work to set-up everything based on your par levels and route dates

  4. Receive your products at your designated location(s)

  5. Stock your shelves and enjoy the rest of your day!

 

Get started today by contacting your salesperson!

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The “Barriers” to opening a micro market …

Micro markets can be intimidating to those who have not experienced them first-hand, but we are here to calm your fears!

The number 1 reason we hear for avoiding micro markets is, you guessed it, theft. Operators rightfully worry about theft of their inventory in an open-concept market.

While it’s true you can’t eliminate theft completely, over the years we’ve developed added protections against this, and can proudly say that less than 1% of our operators experience theft issues that need to be dealt with.  AND additionally, 100% of our operators have had our assistance and full support in dealing with it!

Theft deterrents from 32M: 

  • The Red X – We originated this feature over a year ago to make it very clear when a transaction is not completed properly.
  • Time-stamped images are taken of the person at the kiosk when a product is scanned but not purchased.
    • Pair this feature with your security camera systems and inventory, you’ll easily pinpoint any issues quickly.
  • Worried about mobile purchases? We’ve got you covered! Real-time reports list transactions for your market including the platform used (kiosk or mobile).

Take a look at our video about security features!

Another barrier we hear about is cost.  VendingSolutions.com, lists the average cost of a single vending machine at $3000 (snack) to $3600 (beverage).  Guess what, at 32M that’s also the average cost of a kiosk! Bonus, you only need one kiosk per market with our patented mobile application!

Let’s average it out! 

1 snack and 1 beverage machine at a location = approximately $6600 plus the cost of all product.

A micro market set up from 32M including kiosk, shelving cooler, cooler surround and select product package  = $5195 plus the cost of the remaining products.

Benefits of a micro market with 32M:

  • Credit/Debit acceptance
  • Automatic Inventory Management Software
  • Real-Time reporting
  • Pick for your store before being on-site (pre-kitting)
  • Monitor your market from anywhere at anytime
  • Start up costs are LESS than vending
  • So much more!

Learn about pre-kitting to save time and money, in our awesome video: https://www.youtube.com/watch?v=ZpSSzf4SAXo

Save money, make money, and have happier clients! It’s really a no-brainer! 

32Market.com

Fill out this interest form to have our sales staff contact you!
Don’t forget your phone number if you would like to receive a call!

The Age Old Question: what IS a micro market?

In researching for this blog, I’ve read a lot of opinions on what a micro market is … and reality is, they are right. A micro market IS what you need it to be.

You see, the very best part of a micro market is its flexibility. Micro markets were developed as an alternative to vending, and unlike their rigid counterpart, micro market’s are flexible, customizable, creative, changing, individual, etc.

Definition: “A micro market is a small, self-contained store in a location without an employee to monitor it. It’s comprised of freestanding storage, such as shelves, that hold a product and a checkout system available nearby. This means that there is no machine that vends the product, but the system is autonomous like a vending machine.”

Yes, it is all of that. However, this definition doesn’t really describe what a micro market truly stands for, what its purpose is?

A micro market is freedom, to choose any product that works for your set of clients in a specific location.

A micro market is beneficial,  to a business by creating an atmosphere for increased performance and productivity in their employees.

A micro market is opportunity, to employees who struggle to find appropriate options on their limited time during the work day.  Opportunity for an operator to grow their business by providing better options to their clients.

A micro market is advancement, depending on your technology an operator’s micro market system will help them advance their product selection, par levels, and maximize their profit through automation.

A micro market is innovation, sure some locations are happy with vending for now. But as workers change so will their needs and wants. The next generation grew up with and expects the latest innovations and technology.

So let’s really break it down …

For an operator, a micro market is the opportunity to: increase their revenue, utilize advanced payment and reporting technology, automate ordering and par levels, & grow their number of serviced locations. 

 

For a business, a micro market is a beautiful addition to their location that not only improves employee morale, productivity, and access to healthy foods throughout the day but is an added bonus for employees that can be used in recruiting and retaining efforts.

For a market user, a micro market is the chance to find products they actually want throughout the day without having to leave their location, and the ability to use the payment avenue that works best for them. 

 

A micro market IS … what you need it to be. 

 

Interested in micro markets? For your business? As an operator? Want to sell your boss on the idea? Fill out this form and we will get a hold of you!

 

Sell The Boss on a Micro Market!

On average a person spends 1/3 of their entire lives at work. Now, 1/3 doesn’t sound like that big of a deal till you look at … the average person works 25-30 years of the average life expectancy (in the US) of 78.74 years. During the half of your lifetime spent working, 60% of your waking time is spent at work!

60%!!!

You deserve a micro market in your workplace. Here’s how you can sell your boss on the idea:

  • Budget Isn’t A Factor!

    As many people know, management is generally MOST concerned with how the budget will be affected. In the U.S., the installation and maintenance of micro market are generally done at NO COST to the business. In fact, a micro market can SAVE a business money.  Here’s how:

    •  Micro markets use less energy than traditional vending.
    • Having healthier, happier employees reduces absenteeism and increases productivity.
    •  A company loses 20 to 60 minutes of productivity every time an employee leaves the building for a break.
    • Companies that implement wellness programs have 28% reduced sick leave and 26% reduction in medical costs.
  • Company Culture: A buzzword or actual tactic!

    In a work world now dominated by the millennial generation, employees are asking how is this company nurturing my work/life balance?  Yes, Work Life Balance it’s a real thing … in the best companies!
    A micro market is more than just a place to get a snack or some lunch. Micro markets offer so much more than the traditional items and have really become the new office “water cooler” spot.  Management can utilize a micro market as an opportunity to reward and engage employees.

  • Working Hungry? Is it worth it?

    Another culture shift in the workplace is employees not taking the time for nutrition. This practice can be detrimental to productivity. Today’s workday is unpredictable and employees spend a lot of time running from one task to another. A micro market resolves many of these issue providing a middle ground for a quick or leisurely breakfast/snack/lunch/dinner/etc.  Here is some stat to support this:

    • 31 million Americans skip breakfast each day which decreases blood sugar and brain function.
    • Having snacks available throughout the day can increase motivation and productivity, and even decrease absenteeism.
    • Employees who eat healthy all day long are 25% more likely to have higher job performance.
  • Upgrade the appearance of your space!

    A micro market can increase the appearance of your business not only to your employees or future employees but to anyone in your space. Let’s face it a bank of vending machines will never be attractive in your space, but a custom, well-designed, and self-branded market will fit in your location and meld in with your locations aesthetics.

  • Employee satisfaction & enjoyment!

    Is there really anything else to say? Increasing employee satisfaction and workplace enjoyment is always worth the change

BreakRoomRehab.com

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