Tag Archives: #successfactors

32M Microchips Employees Company-Wide

Three Square Market will become the first U.S. company to provide implanted microchip technology to their employees.
Chip Implant to be used by 32M
Chip Implant to be used by 32M

RIVER FALLS, Wis. – July 20, 2017 – PRLog — Three Square Market (32M) is offering implanted chip technology to all of their employees on August 1st, 2017. Employees will be implanted with a RFID chip allowing them to make purchases in their break room micro market, open doors, login to computers, use the copy machine, etc.  This program, offered by 32M, is optional for all employees. The company is expecting over 50 staff members to be voluntarily chipped.  32M is partnering with BioHax International and Jowan Osterland, CEO, based out of Sweden.

RFID technology or Radio-Frequency Identification uses electromagnetic fields to identify electronically stored information. Often referred to as “chip” technology, this option has become very popular in the European marketplace. The chip implant uses near-field communications (NFC); the same technology used in contactless credit cards and mobile payments. A chip is implanted between the thumb and forefinger underneath the skin within seconds.

A micro market, also known as a break room market, has become a staple in the U.S. with over 20,000 locations and growing.  While in existence for over a decade in the American workplace, the international community began to embrace this only a few years ago.  A micro market is a mini convenience store located right in the employee break room using a self-checkout kiosk, similar to what is found at many major retailers.  Businesses see multiple benefits when adding a micro market to their location, such as increased employee morale and productivity. 32M entered this growing industry over four years ago and is rapidly growing in market share and believes this technology will help it continue this trajectory.

“We foresee the use of RFID technology to drive everything from making purchases in our office break room market, opening doors, use of copy machines, logging into our office computers, unlocking phones, sharing business cards, storing medical/health information, and used as payment at other RFID terminals.  Eventually, this technology will become standardized allowing you to use this as your passport, public transit, all purchasing opportunities, etc.” commented 32M CEO, Todd Westby.

“When working with our operators over in Europe, we came across a company of chipped employees at BioHax International and the concept of using RFID with micro markets quickly grew,” commented 32M VP of International Sales, Tony Danna.  “We see chip technology as the next evolution in payment systems, much like micro markets have steadily replaced vending machines. As a leader in micro market technology, it is important that 32M continues leading the way with advancements such as chip implants” added Mr. Westby.

“The international market place is wide-open and we believe that the future trajectory of total market share is going to be driven by who captures this arena first,” said 32M COO Patrick McMullan.  “Europe is far more advanced in mobile and chip technology usage than the U.S. and we are thrilled with the growth opportunity this enhancement will bring to us.  Thanks to our market partners in Sweden, we met this innovative company and look forward to working with them to take our market share to another level.”

32M is envisioning this technology to help it grow its other self-checkout businesses.  “We see this as another payment and identification option that not only can be used in our markets but our other self-checkout / self-service applications that we are now deploying which include convenience stores and fitness centers,” added Mr. McMullan.

Employees will be chipped at the 32M inaugural “chip party” hosted at their headquarters in River Falls, WI on August 1, 2017.

32M based in River Falls, WI, is considered a leader in micro market technology.  With its’ patented technology and industry-leading smart phone application and inventory intelligence, 32M has grown to over 2,000 kiosks in operation in nearly 20 different countries plus it operates over 6,000 kiosks in its’ corrections industry business, TurnKey Corrections. For more information on 32M visit http://www.32Market.com or http://www.BreakRoomRehab.com or follow them on Twitter, @32Market, on Facebook, Instagram or LinkedIn by typing in 32Market.

BioHax International is a company based in Sweden on the forefront of implanted chip technology. Osterland was recently a guest speaker on the TED Talks. Visit http://www.BioHaxSweden.com for additional information.

32M is inviting the press to attended and partake in the event on August 1st, 2017 at 11 AM CST in River Falls, WI for more information please contact 32M directly.

The “Barriers” to opening a micro market …

Micro markets can be intimidating to those who have not experienced them first-hand, but we are here to calm your fears!

The number 1 reason we hear for avoiding micro markets is, you guessed it, theft. Operators rightfully worry about theft of their inventory in an open-concept market.

While it’s true you can’t eliminate theft completely, over the years we’ve developed added protections against this, and can proudly say that less than 1% of our operators experience theft issues that need to be dealt with.  AND additionally, 100% of our operators have had our assistance and full support in dealing with it!

Theft deterrents from 32M: 

  • The Red X – We originated this feature over a year ago to make it very clear when a transaction is not completed properly.
  • Time-stamped images are taken of the person at the kiosk when a product is scanned but not purchased.
    • Pair this feature with your security camera systems and inventory, you’ll easily pinpoint any issues quickly.
  • Worried about mobile purchases? We’ve got you covered! Real-time reports list transactions for your market including the platform used (kiosk or mobile).

Take a look at our video about security features!

Another barrier we hear about is cost.  VendingSolutions.com, lists the average cost of a single vending machine at $3000 (snack) to $3600 (beverage).  Guess what, at 32M that’s also the average cost of a kiosk! Bonus, you only need one kiosk per market with our patented mobile application!

Let’s average it out! 

1 snack and 1 beverage machine at a location = approximately $6600 plus the cost of all product.

A micro market set up from 32M including kiosk, shelving cooler, cooler surround and select product package  = $5195 plus the cost of the remaining products.

Benefits of a micro market with 32M:

  • Credit/Debit acceptance
  • Automatic Inventory Management Software
  • Real-Time reporting
  • Pick for your store before being on-site (pre-kitting)
  • Monitor your market from anywhere at anytime
  • Start up costs are LESS than vending
  • So much more!

Learn about pre-kitting to save time and money, in our awesome video: https://www.youtube.com/watch?v=ZpSSzf4SAXo

Save money, make money, and have happier clients! It’s really a no-brainer! 

32Market.com

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Are you using coffee to your advantage?

DYK: that in the U.S. 54% of adults drink coffee every day?

DYK: that in 2016 the average price for a cup of coffee in the U.S. is $1.38?

DYK: that the total average of money spent on coffee each year by a coffee drinker is $164.71?

30 Million Americans drink specialty beverages such as lattes, cappuccinos, mochas, etc.

34% of coffee drinkers go to premium coffee places and to get their coffee.

Specialty coffee is an $18B industry in the U.S.

Stats from http://www.statisticbrain.com/coffee-drinking-statistics/

Capture those sales in your market by providing specialty coffee single-brew services! Good news is, we’ve already done all of the taste-testing for you … okay, we enjoyed it a little …. maybe A LOT!  But we can proudly say that we’ve partnered with the best!

Check out our Newco single cup and specialty brewers to help you capture lost revenue in your market! SHOP HERE

Sign up with PodPack for great coffee, great prices, and customized branding options. Oh, and don’t forget to tell them you are with Three Square Market for a great FREE $100 value starter kit!

Have questions? Don’t hesitate to reach out! Our sales staff can help you make the right decision for your market to capture that top 5 beverage sale you may be missing out on!

KurkJ@32Market.com
DaveL@32Market.com
RobynT@32Market.com

Have a little time? Watch this hilarious video by Chris Wauben about his love for coffee!

Not the mailbox anymore …

We know the joke … our kiosk looks like a mailbox.  BUT that was years ago, and it hasn’t looked like that for a long time. Reality is, that we continue to Upgrade, Enhance, Develop and Grow at a rate that our competition CAN’T and HASN’T kept up with.

Here are the facts:

FACT: Unlike other micro market providers, we don’t outsource our kiosks. At 32M, we design & build our kiosks in-house. AND to top it all off, our kiosks have been thoroughly tested, and yes, have evolved over more than a decade of use through 32M and our sister company, TurnKey Corrections.

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Here are a few other inaccuracies you may be lead to believe:

Misconception: 365 Retail Markets is the only micro market provider with PCI certification.

FACT: Three Square Market (32M) currently holds the highest level of PCI (v3.1) and PA-DSS certification of anyone in the industry, including 365.

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Misconception: We're selling our business.

FACT: Three Square Market (32M) is growing! We’re a proud family-owned business that isn’t going anywhere! We have markets on 4 continents and we don’t plan on stopping there.

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Misconception: You can have the same mobile experience with any provider.

FACT: 32M has a PATENTED mobile checkout process – meaning only with 32M can you have the mobile app checkout option that we provide. Because … well … it’s patented! Check it out for yourself, U.S. Patent Number US9,171,300 B2

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More than 75% of Millennials have their mobile devices glued to their palm while in store as a trusted personal shopping assistant and 73% of Millennials are already transacting directly on their mobile devices.

Our Smartphone App is the MOST important tool you can offer …

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85% of US Millennials own a smartphone. 32M has an exclusive smartphone checkout application. Available on Android and Apple.
A recent study from comScore found that 18% of Millennials, are mobile-only web users, compared to the only 5% of people ages 35-54.

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Millennials make up 45% of the workplace, far greater than any other demographic and by 2025, according to the Bureau of Labor Statistics, Millennials will account for 75% of the global workforce.

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53% of job recruiters feel it is difficult to attract and retain Millennial talent. Having great employee options like a Break Room Market will increase recruiting potential.

WANT TO KNOW MORE?

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Not the mailbox anymore …

What is this “Millennial” thing anyways?!

GREAT QUESTION!

Did you know? In Q1 of 2015 Millenials (although the exact years are debated, think current 20 to 36-year-olds)  surpassed all other generation and now holds the largest share of the American workforce.  So this Millennial thing, is a pretty big deal!

What does Millennial generation really mean?

Here are the major demographic points: 

  • 77 Million individuals in the US
  • Median income for younger Millenials is $25K, while older Millennials average $45k
  • Only 21% of millennials were married in 2014 compared to 45% of baby boomers at their age.
  • 1 in 4 have a Bachelor’s degree or higher, making them the most formally educated generation
  • 38% of Millennials are bi-lingual

Here’s a great chart: 

Millennials.png

How does this affect the workplace?

This article “5 ways Micro Markets Serve the Millennial-driven Workplace” lays them out for us.  We highlighted the takeaways for you!

Strong Company Culture

Millennials are not easily “impressed by the sheer scale of a business, its age, or the general buzz that surrounds it (Deloitte, 2016).” Therefore, companies striving to attract and retain Millennials should invest in tools that will foster a strong culture, including organization transparency, technology, and food. MicroMarkets offer quality products, open layouts, multiple payment options (including fingerprint and payroll deduct), and employee discounts.

Work-Life Balance

Having a MicroMarket is a great way to show millennial employees that their employer is not only interested in work output, but their nutritional input. According to Forbes, for Millennials, “a job is no longer just a job ― it’s their life as well.” To attract and retain this type of worker, companies need to demonstrate mutual investment in their lives by offering ways to maintain the lifestyle they envision for themselves while working hard for the organization. That includes diverse product offerings, dietary foods, and the ability to make choices based on nutritional information.

Open, Collaborative Space

MicroMarkets lend themselves well to modern spaces. The open flow of the market combined with comfortable seating, such as couches or booths, gives the millennial worker a place other than the boardroom to interact and collaborate with coworkers. MicroMarkets are the new water cooler.

Healthy Food Options

Nearly 80% of Millennials say that they are using healthy foods as a preventative measure for illness and disease (USA Today, 2015). MicroMarkets can help employers capitalize on this growing trend towards healthier lifestyles by stocking nutritional foods, including gluten-free and protein-rich options. Items such as Jack Link’s beef jerky and Wonderful pistachios are simple offerings to start with.  Believe it or not, many common vending products serve this purpose if you know what to look for. KIND Bars, Sargento cheese sticks, and Orville Redenbacher popcorn are some healthier gluten-free snacks. (But be careful, as gluten-free products can vary by brand!) MicroMarkets also enable the availability of fresh fruits, vegetables, yogurt, salads, and other prepared foods. These products can be leveraged to tie the breakroom experience into a company’s overall wellness initiatives.

Local, Sustainable Products

MicroMarkets enable stocking of locally-sourced products, thus protecting the environment and supporting the local economy. According to a 2015 Nielsen study, 66% of Millennials say they’re willing to pay more for products and services that come from companies that are committed to positive social and environmental impact. Millennials want to feel good about the products they’re purchasing and their impact on the world. Providing local products enhances positive experiences and loyalty with MicroMarkets.

Creating Your Micro Market Planogram

Here’s an article that is really beneficial to micro market operators everywhere! Although this article is from the Summer of 2014 it’s still relevant to your process.  Take a look!

How to Create Your Micro Market Planogram

By Brad Bachtellejune-mm_11526616

Here Are Some Great Take Aways:

Operator questions continually arise as to how to merchandise and planogram micro markets. What are the difficulties in creating a planogram for a micro market? How do I assign shelf space to new products when I still have older products that haven’t sold? How often should I change my market planogram? Should I have visible prices?

  1. Don’t apply “heritage merchandising” from vending to micro markets. Micro market open shelving allows for a much greater set of product options. A major operator miss-step in micro market merchandising and product selection is to rely upon vending experience as the primary basis.
  2. Planogram development is a two-step process: 1) shelf space allocation based on a space-to-sales calculation and 2) selection of category products, including core and variety/rotational products.
  3. Allocation by shelving type:
    Shelf space allocation is straightforward and begins by analyzing and totaling micro market sales by both major product categories (food, beverages, snacks, etc.) and sub-categories (soft drinks, energy drinks, juices, etc. within beverages; cookies, salty snacks, candy, etc. within snacks). As most product sub-categories have common temperature requirements for all sub-category products (juices are always refrigerated; chips are always at ambient temperature), the second step is to group sub-category sales by the type of shelves (ambient, refrigerated, etc.) on which they are presented to consumers. We now have a total dollar sales level for each shelf type.
  4. For Example, Salty snacks represented 33 percent of total snack sales and candy 28 percent. Accordingly, an appropriate planogram for these markets should initially allocate one-third of the snack shelf space to salty snacks and, similarly, a 28 percent portion of candy. 
  5. It is very important to ease consumer shopping by grouping same-category products together.  Examples: The smaller footprint and space between shelves for bar goods will enable better consumer access by moving their category positions onto higher shelves. Larger graphic items can be easily identified by consumers regardless of their shelf positions, so lower shelf placement makes sense without losing consumer visibility. Gum and mint items are generally impulse purchases, so placement high on shelving units or near the checkout kiosk makes sense to gain that incremental purchase.
  6. Products should always include a combination of core products that are leading, proven items, plus new or variety products that present consumers with options within a category. The general rule of thumb is that core products should represent 70 to 80 percent of category SKUs to ensure strong consistent sales.
  7. It is also important to understand that every top selling product at some point was “new” and that every retailer has at some time added products that have underperformed versus expectations. “New” is okay!
  8. Rotating second-tier brands within a micro market product set will often deliver a sales spike and also make the micro market look “fresh” to consumers.
  9. Draw attention to new products with signage: As operators add new products to their micro markets, there are two options for their location – a separate “new item” shelf area just for such items, or the placement of the new products within their general category shelf space. Whichever approach is taken, new products need to be clearly identified as such to draw attention.
  10. It is important that the slow sellers are identified and “moved out” to allow that shelf space to be used for better selling items. The worst thing is to leave poor sellers in a market to just “sell through.” Once a decision has been made to discontinue an item, do something to eliminate the item from the micro-market within a short time period.
  11. Micro-market planograms need to be adjusted or “refreshed” for two reasons: 1) to keep market product sets looking new and interesting to consumers and 2) to tweak individual location shelf space allocations according to the specific sales and consumer demand at the account.
  12. After about six weeks following a micro market installation, it is important to do an initial planogram review. A category sales analysis on the new market will show the specific consumption pattern for that location. Category shelf space adjustments and elimination of slow moving products can then occur to better offer the location a product set that best matches demand.
  13. It is best to routinely and relatively frequently change the micro market product set to keep the overall micro market and its appearance from getting “old” or “stale” from the consumer’s perspective.
  14.  Market planograms should be refreshed at least every four months to let consumers know their micro market operator is on top of product selection and merchandising.

An SEO Overview and How You Can Improve Your Google Ranking!

SEO aka Search Engine Optimization is typically divided into two main groups:

  •  On page SEO: Everything on the page. This includes everything from the words in the content you use to all the technical stuff (i.e. the code) like the HTML tags that tell the search engines about your content.  This is all within your control.
  • Off-page SEO: Everything off of the page. This is primarily made of links to your website from other websites. This is not in your control, but you have some ability to influence it.

Why is on page SEO so important? On-page content is what you have complete control over. If you use the right HTML tags and structured data to markup your content, Google will know what you do and where you are.  For example, by using words like “markets,” “vending,” and “break room” you will list higher in the search results for those keywords. Thus, when customers in your area are searching keywords that make sense with your site … they’ll find your business!  To be most effective, think like your customer!

Don’t get too stressed out about the details if you aren’t a website guru! With the advancements in search engines and how websites are rated … your actual content (what you say on your website) is the most important factor in your on-page content.  Make your content clear, concise, and up-to-date and you’re already miles ahead of most websites!

Your SEO will also in some ways be affected by the links that your website is associated with.  For example as an operator or distributor, by providing a link to 32Market.com or BreakRoomRehab.com your association with these websites will increase your visibility when individuals search for Three Square Market in your area.  Help us – help you by placing our partnership badge on your website!

Off-page SEO can be tricky, but is also one of the most important sources of your ranking power.  Links are about quality, not just quantity. Links to your business from poor websites can actually penalize your search results.  Think of adding links to your website as earning links instead of just collecting as many as possible. You can earn links by creating valuable content that others want to link to.  Social sharing is just one of the ways that you can start increasing your “link-ability.”

A Quick Overview:

  • Thorough, thoughtful and correct content on your website will take you a long way
  • Updating your content regularly will keep you relevant
  • Associations with quality websites can take your website to the top
  • Earn links! Create content people care about. For an easy way to start, begin growing your social circle and sharing what you have to say!