16 Easy Steps to Being a Successful Operator

You want to be successful in markets, right out of the gate, at each and every site?  Follow this plan.  It isn’t rocket science but you MUST do each step on each store.  You miss one and it likely leads to breaking down of the others.

1. Have presence during opening days at all breaks/lunches for all shifts.  Also, have give-aways such as 20 oz. sodas for depositing funds, buying an item, etc.  Having presence to ensure people understand how to use the kiosk is critical in the first few days.
2. Blast emails 10 days prior to opening, banners, payroll inserts, etc., to publicize the opening.
3. Have a sample day a few days prior to opening your store and get your clients excited about what is coming.
4. Use signage in the market that looks similar to the Barnes and Noble site that you would find in a retail store.
5. Seek someone at each location who can straighten up the market once daily in exchange for a weekly $10 credit to their account. The $10 weekly is far less than what it would cost in labor time and gas to have someone at the market keep it in order daily.
6. Set initial pars accurately based upon what products are likely to sell and space available/allocated for each product.  Typical best sellers in vending will still be best sellers in a market.  You will have a good improvement in fresh food sales, bigger packages, vegetables, yogurt, etc., but again, items that have shelf life issues should not be overstocked or have inflated pars.
7. Make sure your products in the store as you open it, are what your clients will eat.  If there is a strong segment of employees who have a taste for Mexican, Asian or other types of cuisine, ensure your product list includes this and is on the shelves when you open.
8. Use the system to create your first store order for each site.
9. Take a spot inventory on each delivery of best-selling items.
10. Receive your store order EVERY time it is delivered to the store.
11. Use the Recommend Pars function after about 3 weeks of buying history has been established.  Ensure that the system is accurate as to how frequently you fill the store on a weekly basis.  Our 32M team will work with you on this.  Make sure you have been trained how to do this.  It will take a good 6 weeks to really be accurate but it will be very close for an operator after only about 3 weeks.
12. Use the freshness tracker and make sure you are trained on this; this will also be factored in to your recommended par functionality.
13. Employ the warehouse management functionality if you can separate market inventory from vending inventory.
14. ALWAYS keep your costs accurate.
15. Reconcile your cash box using the system.
16. Use the system when you make inventory adjustments and define why inventory was removed.

Difference Makers in an Elevator Speech Format

There is a lot of discussion what makes a big difference between 32M  and our competitors.  When someone asks, here is my elevator speech:

1) Our inventory management is superior to everyone; when operators let our system do its’ job, something we will train you to do, you can expect incremental profits because you have the right amount of the right products in your store and don’t have the products on the shelves that don’t sell.

2) Smart phone technology: In an industry that prides itself on bringing a revolution to an industry, 32M is the only operator that has a smart-phone application let alone has a patent on it.

3) Reliability:  When you combine our jail and market kiosks, we are the #1 provider of kiosks in this industry.  In less than 18 months, 32M has grown to be the #3 provider in micro markets alone.  Why?  Reliability.  Not because we know it, it’s because what our operators who have converted from other systems tell us.  We monitor our systems 24/7/365 to ensure they stay live.  Failure to means our inmate kiosks get destroyed and your micromarket stores are flying blind.  Our industry best-in-class monitoring gives you the peace of mind that your store is always open.

4) Profits: When you factor in the previous points, there is no debate that 32M provides you the best return on your investment in the industry.  Regardless of kiosk type, none of our competitors can match turning a profit faster with a top-notch product than 32M.

Considering that 32M only entered this arena less than 18 months ago, it tells you the major majority of operators entering the market or growing their markets, who have looked outside the biggest two system providers, have turned to 32M more than any other provider by a land-slide.  And with this momentum, 32M plans on becoming the #1 provider in the next 2-3 years.

Have a great day making a sale.

Patrick

Setting Goals for ’15? Have a Simple Plan That Allows You To Achieve Them

Goals are great. Without them, where is your business and life headed. But many people start out on conquering their goals with little planning on how to hit them let alone a realistic plan to achieve success. Change that. And use possible the best example in business to follow to give yourself the best chance at success, Southwest Airlines, SWA.

SWA should be called Simple We Are Airlines. They fly only one model of airplane, the Boeing 737. Mechanics look at the same airplane every day thus there is very little grey area on what it takes to ensure a pilot has an airworthy aircraft. They board their planes the exact same way. They stock their planes the exact same way. Their luggage is put the exact same process airport to airport. Their routines do not deviate.

Thus, by making the routine the exact same every single time, it is like clockwork for every employee in their roles thus making each task to the point of mundane because they do the same thing over and over and over …. and over ….. and over again tomorrow and every day. By making each employees job easy (within reason), the SWA execution is untouched in the industry. There isn’t a courier world wide that can touch their profitability since 9/11, they are the only airline that has never seen a bankruptcy court let alone numbers in the red on their balance sheet and profit and loss. Their customer satisfaction rating by independent agencies routinely crush the competition and nearly every quarter they are #1 in being on time, luggage execution and more.

And, by making their jobs easy, SWA has employees who can focus on what matters most, customer satisfaction. Rarely will you find a SWA employee with a scowl and ask a SWA employee if they like their job and I have found my personal inspection of asking this question to be nearly 99%. And in the end, SWA is the ONLY carrier world wide to have never have a major accident. See any coincidence?

Many airlines now are borrowing and stealing SWA ideas but none of them can afford to match their simple model. Many can’t because their lack of profits forever don’t allow it. They are saddled with debt and archaic practices and systems and the legacy of buying another competitor who has a closet full of problems in every facet, they couldn’t begin to undue the mess to simply execute at the SWA level.

Thus, the point being, if you are struggling in your job, leading your department, running your division or leading your company, look at your processes and tasks. If they are so complex, archaic, lack automation, undisciplined, undefined, and don’t match anything I just described, then you need to start NOW to do this.

It is great that I outline this but unless I give you a tool to fix it, this is a worthless post. So here it is: Start with 4-5 items you MUST do every day to make yourself successful. If you have a staff, identify the same for your staff and get their input. Then micro manage the s*** out of this. Demand it and don’t be nice about accepting anything else. NOTHING. Ask yourself this question, if you did this, where would you or your business, division, branch, or LIFE for that matter, be, if you did this for the next 30 days? 60 days? And as you got those initial 4-5 actions engrained as the norm, you can begin to take on 2-3 more tasks done daily at the same intensity, some you do once or twice weekly, some even once monthly. But you again, micro manage the s*** out of this and you will change everything to where it becomes automatic and done at the highest level.

Start today. Define it and then execute it at the highest level whatever the scope may be, and what your routines spell is SUCCESS!

Let me know if I can help you plan 2015 and set your sites high.

Patrick