Make the Most of Seasonal Marketing at your Three Square Market!

People love holidays! Along with traditionally celebrated holidays, people also love changing weather-patterns and seasons, sporting events and seasons, non-traditional holidays, festivals and fairs, and just about everything you could think of that we could turn into a celebration. Basically, people love fun! And businesses love those things too! Holidays and events bring in the peaks of sales – if you market them correctly, that is.

Follow these 4 steps to effectively market during holidays and special events:

1)

The first way to market these important events is to tell people about them! Create signs to place by the entrance and around your market, post about them on social media, and remind clients and customers about them through word-of-mouth. Anything to get the buzz, well… buzzing!

Some holidays and events may seem obvious, but customers might be busy and the events can come up more quickly than expected. Give people reminders to help them to be prepared for events – this will help you gain sales. Take advantage of the “Last Minute Purchases,” by having convenient items for those customers that haven’t thought ahead.

2)

A second way to market holidays and events is to decorate for them. Get people in the mood and enthusiastic about the upcoming holiday or local event! For example, put up a few flags around your market, and a red, white and blue banner on the walls to get people excited about the 4th of July. Decorations don’t need to be excessive or over-the-top to get the point across. A few things here and there will get noticed and (sometimes subconsciously) be the extra push to get someone to buy an item they might not have otherwise thought to purchase.

3)

The third way to seasonally market, is to offer deals or specials. Since there are oodles of holidays and events to market for, it is understandable that you might not want to offer discounts during all of them. Sometimes, advertising and placing items in the right places is enough to make the sales. However, during some holidays, deals might be necessary to increasing sales. Typically, these deals are offered at other (competing) stores during the traditional holidays.

Instead of simply offering discounts, you might consider having a BOGO-style sale. For example, buy three firework-poppers, get a free flag. You could also offer a limited-time-only sale of holiday-specific merchandise. Typically your market would probably not offer firework-poppers, but during the end of June-beginning of July you can sell them! In August, you might add back-to-school supplies to your selection. Team merchandise before the Super Bowl … get creative!

4)

The fourth way to market, seasonally, is to strategize the placement of your merchandise. The seasonal merchandise that you offer during a limited time, should typically be placed by the entrance/exit and by the kiosk. These items should be the first and last thing that customers see, because they are the most important items to show-off, during those times. Keep the items you want to sell most or have the highest mark-up, at eye level. Try putting products on separate displays. Basically, give the customers no way to miss them!

Place complimentary items near each other. For example, for the 4th of July, you would put flags next to the fireworks. For Mother’s Day or Valentine’s Day you might want to put a stand of flowers near the candy. After New Year’s, you could put bottled water next to a healthy snack, to encourage people to keep up their resolutions. Again, creativity is key! It’s the upsell! A simple way to get customers buying not only what they came in for, but a little something extra.

Using seasonal marketing in your market space is a phenomenal, fun and easy way to increase sales. There are so many opportunities to use this strategy!

Holidays/Events To Consider:

    • New Year’s (Jan 1)
    • MLK Day (Jan 19)
    • Super Bowl (Feb 1)
    • Valentine’s Day (Feb 14)
    • St. Patrick’s Day (Mar 17)
    • 1st Day of Spring (Mar 20)
    • Easter (Apr 5)
    • Graduation (May)
    • Cinco De Mayo (May 5)
    • Mother’s Day (May 10)
    • Memorial Day (May 25)
    • Father’s Day (Jun 21)
    • 1st Day of Summer (Jun 21)
    • Country Festivals (Summer)
    • Comic-con (Jul)
    • Independence Day (Jul 4)
    • Back-to-school (Aug)
    • State Fair (Aug)
    • Labor Day (Sep 7)
    • 1st Day of Autumn (Sep 23)
    • Halloween (Oct 31)
    • Veterans Day (Nov 11)
    • Thanksgiving (Nov 26)
    • Black Friday (Nov 27)
    • 1st Day of Winter (Dec 22)
    • Christmas (Dec 24/25)
    • Don’t forget about the local festivals and events in your area!
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Don’t miss out on this sweet opportunity!

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Get Your Business *Booming* this Independence Day!

Did you know, the first Independence Day was celebrated on July 8, 1776? The official signing took place on August 2, that year, but July 4 was not officially declared a holiday until 1870, almost one hundred years later! Get your business “in” with Independence faster than the holiday did…

Using a Three Square Market gives you the opportunity to be your own boss and to build your  business. With our solution, you can create business independence by setting your own schedule, setting your own prices, and setting your own salary. Offer your clients more independence, as well, by presenting to them our self-serve kiosks.

Here’s something we found interesting:

The history of fireworks dates back thousands of years to China, during the Han Dynasty. People believe that the first firecrackers were pieces of green bamboo. When dry fuel ran out, causing a fire to die down, people threw the bamboo into the fire. Green bamboo grows so fast that it creates pockets of air and sap, which POP when they are heated up. The loud noise scared the people and their animals so badly, that they decided to continue using these bamboo chunks in fires, each year, on the Lunar New Year. They did this to scare away an evil spirit, Nian, who they believed ate crops and people. Later, they also used it for other special occasions. The Chinese people called the bursting bamboo “pao chuk”.
You can have your business BOOMING, like the first fireworks, by using a Three Square Market!

4th

SHRM is almost here!

SHRM is almost here!

Don’t miss this opportunity! The Society for Human Resource Management’s (SHRM) 67th Annual Conference and Exposition is coming up quickly. It will be held June 28-July 1, at the Las Vegas Convention Center. SHRM is the world’s largest HR membership organization, devoted to human resource management. Their Annual Conference and Exposition is their biggest event of the year!

Benefits of attending SHRM:

  • Learn new skills and upgrade current ones
  • Network with your peers
  • Meet with new vendors and suppliers
  • Hear from the experts
  • Have fun

Learn all about the conference at http://annual.shrm.org/

While you’re there, don’t forget to stop by the Three Square Market booth (#2165).
Our focus is to provide you with the best option in Break Room Market technology. Come say “hello” and learn about our technology and see one of our customizable market kiosks!  The benefits a Break Room Market can offer you are endless!

Here are just a few:

  • more productive employees
  • increased employee satisfaction
  • increased employee retention and higher recruitment rates
  • a healthier, happier staff
  • lower energy footprint than traditional vending

We are excited to see you there!

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Three Square Market in the news!

“With the budget crunches so many schools face, they can take out all the kitchen equipment, and eliminate kitchen and maintenance staff, except for a person to oversee it,” said Three Square Market vice-president Patrick McMullan. “So far, the test has been very successful and we plan to expand it.”

One of our newest additions to the Three Square initiative made the Vending Times news over the weekend!  We’re always excited to be introducing our solution to new businesses, factories, government center, locations of all types and sizes  … And now including schools!

Check out the article here!

Have a school in mind?  Contact Sales@32Market.com to get started!

Contacting Three Square Market – Contact@32Market.com

We have a new form of contact for Three Square Market …

Contact@32Market.com

When you are emailing 32Market Customer Service staff for requests/general inquiries/questions please email us at this email address (Contact@32Market.com) from now on.

Why? Because it is delivered to all of us!  This ensures that you will receive a response as quickly as possible and allows us to track your email contact with us!  As a team, we will be able to visibly see how and when everyone’s issues/questions are being addressed and resolved.  This is not only a great added benefit for us but for you as well!

We are very excited about this new set up and hope that you will adopt email address into your daily work with Three Square!

Thank you!