SEO aka Search Engine Optimization is typically divided into two main groups:
- On page SEO: Everything on the page. This includes everything from the words in the content you use to all the technical stuff (i.e. the code) like the HTML tags that tell the search engines about your content. This is all within your control.
- Off-page SEO: Everything off of the page. This is primarily made of links to your website from other websites. This is not in your control, but you have some ability to influence it.
Why is on page SEO so important? On-page content is what you have complete control over. If you use the right HTML tags and structured data to markup your content, Google will know what you do and where you are. For example, by using words like “markets,” “vending,” and “break room” you will list higher in the search results for those keywords. Thus, when customers in your area are searching keywords that make sense with your site … they’ll find your business! To be most effective, think like your customer!
Don’t get too stressed out about the details if you aren’t a website guru! With the advancements in search engines and how websites are rated … your actual content (what you say on your website) is the most important factor in your on-page content. Make your content clear, concise, and up-to-date and you’re already miles ahead of most websites!
Your SEO will also in some ways be affected by the links that your website is associated with. For example as an operator or distributor, by providing a link to 32Market.com or BreakRoomRehab.com your association with these websites will increase your visibility when individuals search for Three Square Market in your area. Help us – help you by placing our partnership badge on your website!
Off-page SEO can be tricky, but is also one of the most important sources of your ranking power. Links are about quality, not just quantity. Links to your business from poor websites can actually penalize your search results. Think of adding links to your website as earning links instead of just collecting as many as possible. You can earn links by creating valuable content that others want to link to. Social sharing is just one of the ways that you can start increasing your “link-ability.”
A Quick Overview:
- Thorough, thoughtful and correct content on your website will take you a long way
- Updating your content regularly will keep you relevant
- Associations with quality websites can take your website to the top
- Earn links! Create content people care about. For an easy way to start, begin growing your social circle and sharing what you have to say!