Coffee … the most important “meal” of the day!

DYK: that in the U.S. 54% of adults drink coffee every day?

DYK: that in 2017 the average price for a cup of coffee in the U.S. is $2.70?

DYK: that the total average of money spent on coffee each year by a coffee drinker is $164.71?

30 Million Americans drink specialty beverages such as lattes, cappuccinos, mochas, etc.

34% of coffee drinkers go to premium coffee places and to get their coffee.

Employees lose 20 to 60 minutes of their work day when they take a coffee run. 

Specialty coffee is an $18B industry in the U.S.

Stats from http://www.statisticbrain.com/coffee-drinking-statistics/

Capture those sales in your market by providing specialty coffee single-brew services! Good news is, we’ve already done all of the taste-testing for you … okay, we enjoyed it a little …. maybe A LOT!  But we can proudly say that we’ve partnered with the best!

Check out our Newco single cup and specialty brewers to help you capture lost revenue in your market! SHOP HERE

Sign up with PodPack for great coffee, great prices, and customized branding options. Oh, and don’t forget to tell them you are with Three Square Market for a great FREE $100 value starter kit!

Have questions? Don’t hesitate to reach out! Our sales staff can help you make the right decision for your market to capture that top 5 beverage sale you may be missing out on!

KurkJ@32Market.com
DaveL@32Market.com

Have a little time? Watch this hilarious video by Chris Wauben about his love for coffee!

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Add markets by changing your outlook!

You’ve seen the post that projects significant growth in micro markets year after year! But as the competition increases finding just the right location can become difficult! Revamp your market thinking and find ways to locations that aren’t just the norm.

Smaller locations can be successful too! Three Square Market has had successful markets of 35 employees or less since 2013. And here is how we do it and why …

Why? Because there is limitless potential in businesses of 15 – 75 employees!

How? Small office, think small market! At 32M, we added the Tablet kiosk in 2014 and subsequent small kiosk models to improve on the small market opportunity. Most other kiosk providers have over the years adjusted to the small kiosk movement as well.  Essentially, the smaller kiosk incurs a smaller start-up cost and has a smaller footprint.

Taking it to the next step … mobile apps! That’s right, you’ve heard us say it before but as the originator of the mobile app for micro markets, we think this is a BIG deal! A kiosk in every hand can only increase the number of transactions your market can handle at any point in time! 

Making it work for you? 

Find an appropriate location for your smaller markets, because these markets require your attention just like your larger markets.  To be successful you need to be active in regularly servicing your small markets. We suggest that you look for small locations that surround your larger or existing markets.

As always, cleanliness and filled, faced products in your market is imperative in keeping your market desirable. Micro markets with low product selections or look messy tend to have a difficult time retaining and drawing in purchases. It is worth the investment in your product stock to keep your markets looking fully stocked and orderly.

Your product selection? As we know fresh food items are a key to success in micro markets and we aren’t saying you should immediately count these products out, but here are a few things you can consider if you feel like fresh items are not working at these locations.

  1. Trendy products like protein bars and drinks, kefir, kombucha, high-end frozen products. Remember you want to make your market significantly different from what they would have had with vending machines.
  2. Location subsidizing costs – although this option might not work for all locations it never hurts to see what locations are willing to do for their employees. Remember that employers are looking for low-cost ways to add high-value employee benefits.
  3. Route management and pre-kitting, the more you are on top of your markets and very involved with products, product rotation, and expiration management with promotions to move products when necessary.

Be creative!

Small location means your probably putting in a small sized market! Check out this new cooler/freezer combo options from Minus Forty! We think it’s really cool and the perfect addition to our mini market solution! Don’t shy away from the challenge! Remember … hard work pays off!

 

Stimulate Sales with Selection, Display & Rotation!

In a great blog series about the Four P’s of micro markets from 2016, Tim Sanford and Emily Jed so into great depth to describe and explain each of the P’s as presented by multiple operators at the ACE show in 2015.

The second P stands for Product. We’ll break down the details for you here:

Knowing as we do that micro markets demand a significant increase in products, it’s easy to understand why presenter, James Bourne, says “You need your distributors to understand [micro markets]. Thus, supplier management is an essential component of successful micro market operations.”

The definition of Supplier Managment is the various acts of identifying, acquiring and managing the products and/or resources needed to run your business. 

Current consumer demands and understanding what your specific customers want is imperative to your micro market success. We would suggest that you use and encourage the use of the suggestion button on Three Square Market kiosks.  If you are looking for great suggestions try adding an incentive for products information!

Prevalent Consumer Demands:

Healthier, alternative snacks: Ranging from baked and low-carb selections to gluten-free, organic or all-nature products.  Distributors continue to work to bring these products into the industry, but availability can be difficult to source based on region. Bourne suggests, “Operators can do their homework to compile market information that can persuade a distributor to stock desirable new items.”

Brands Matter: 61% consider their brand of choice to be an important attribute of a snack. 73% of consumers look for a favorite brand when choosing a snack.

Sales Surges: An IRI for calendar years 2011 to 2014

  • Candy 33%
  • Salty Snacks 32%
  • Pastry 16%
  • Meat Snacks 13%
  • Nuts & Seeds 9%

“Bourne emphasized that precise inventory control is essential in micro markets.  Each market should be inventoried at least monthly, and drivers should carry tablet computers with scanners for best, speed and accuracy. Each inventory visit should be followed by preparation of a ‘no scan items’ report, which helps to identify slow-moving items — 15% of market inventory. ‘Watch this,’ he warned. ‘Don’t let your market get sparse; they can’t look unattended.'”

Let us interject here because A) we totally agree and B) Three Square Market has made this process even easier! Check out our intelligent inventory management that will identify each of your products movement/pattern in each market. Also, learn how you can manage your inventory via a smartphone during market visits! 

Planograms are essential to micro markets.  The object being to apportion space to a  product category on the basis of its sales volume. Need a starting point? You can use vending sales as a good place to begin your market planogram and then expand to the added products you’d like to carry.

Bourne said, “Be sure to carry strong local and regional brands, as well as the national best-sellers. … Consumers will search for these products.”

Understanding Placement of Products: (more p’s)

Placement of products in display cases is important. Bourne says, “You should place your top sellers on the bottom shelves,” and goes on to say, “Place impulse, discontinued and high gross-profit items on the top shelves; and put new items at eye level, ideally in the ‘first’ position — closest to the door handle — because that’s where the customer looks first.”

Planograms should be refreshed at least quarterly.  Bourne tells us, “Our goal when we do this is to eliminate 10 to 15 items, and introduce 10 to 15 new ones.”  Updating promotions in accordance with the market refresh can boost sales and invite new market users.

Pre-kitting can not only make your market restock more efficient but also will free up enough time for your driver to check inventory, ensure cleanliness of the market, face market products, and maximize your market potential.

When dealing with portion sizes for your products, Bourne suggests looking at demographics, stating that “Males tend to want large sandwiches; women often want smaller ones … we try to provide something for everyone.”

Fresh Food Programs:

“Bourne emphasized that a good fresh-food program can be essential in realizing the full earnings potential of a micro market. ‘Fresh food represents 30% of overall sales,’ he reported.”

Fresh food in your micro market is shown to draw added customers to your market and can lead to the increased value of the average purchase.  Our writers add, “For best results, it’s important to rotate menu options, slot in seasonal and holiday-themed selections and feature regional favorites, when possible.”

Again, it’s important to understand that supply management of your fresh food is incredibly important and attention to detail in this area is required.

Micro market operators can make price changes in real-time. Bourne gives the example, “Anything that sells for $3 or more and has a sell-by date of today can be discounted to $1.99. You could offer 10% off all sandwich sales on Fridays.”

Another interject … try using our expiration management system to make sure you are staying on top of your expiring products so that you can make these price changes without missing the boat!

Bourne describes a food cooler and freezer layouts … We’ve made images to make it easier to show you!

cooler and Freezer layouts-01cooler and Freezer layouts-02

Destination Grouping:

“Bourne said, the operator should design a micro market installation with ‘destination zones’ in mind.  Thus, a ‘breakfast zone’ might position the coffee brewer in proximity to display containing pastry, and an ‘impulse zone’ near the checkout kiosk can feature gum and mint selections.”

Our writers suggest “for purposes of positioning and promotion, it can be useful to remember that the ‘dayparts’ of a typical micro market operation are breakfast, a morning snack (9-11 AM), lunch, an afternoon snack (2-4 PM), and dinner/ride home.

“Bourne concluded by pointing out that snacks, food, and beverages sold in convenience stores … not dissimilar to the one that patronizes micro markets. Both rely very largely on preportioned single-serving products, and he suggested that a solid starting-point for thinking about the expanded variety of items needed to keep a micro market interesting to patrons is to study the data on c-store performance and sales trends published by market research organizations.”

Bottomline:

Your product selection is a major part of your micro market success.  Be creative and flexible with your products and planogram, and always keep working on your markets!

 

What is the major draw of a micro market & do you measure up? …

Let’s think about what brings your customers to your micro market! Often thinking about your market experience from your customers’ perspective can be your best spent time.

Why do customers use a micro market? 

  • Items not found in vending machines. (variety)
  • Fresh, healthy options that you don’t have to leave your workplace for. (convenience)
  • Access to hot food versus cold food. (quality)
  • Rewards and coupons. (bonus features)
  • It’s a nicer environment, more attractive look and experience. (aesthetics)

Knowing that Variety, Convenience, Quality, Bonuses, and Aesthetics are factors that your customers are looking for … how does your market measure up? 

How can you update your market in these important areas?:

Variety: 

Are you reviewing your product selection? Looking at products that are moving or not moving? Are you replacing products that have worn out their welcome?

Using Three Square Market’s exclusive intelligent inventory system you can easily see what products are popular, mediocre, and past their prime for each individual store.  This allows you to easily customize your product selection in each individual market to maximize your sales per market without the need for a lot of extra work. Here’s where you can learn more!

Convenience: 

Beyond having the products your customers what and need for a quick and convenient lunch … Do you have ALL the products that make your customers’ lives easier? Have you thought about the items that might save someone a trip to the store?

In today’s society time is money and saving someone time is worth a little extra spending cash.  Think about electronics or health and beauty items a person may need throughout the day, or take home meals for the family that eliminate that stop at the grocery store.  Maximize the ways that your market creates convenience for your customers and gain their loyalty in return!

Quality:

Micro market products are often priced higher than traditional vending products. Typically approximately 15 to 20 percent higher to cover the cost of credit card processing, sales tax, and product loss.  Millennials make up the majority of the workforce these days and according to Nestle, “[Millennials] are the first generation now who are willing consciously to spend more for better quality [products], for sustainability, for traceability.”

If the average fast-food lunch for an employee is $6 you can assume that your customers are willing to spend up to $6 on quality lunch items in your market if it meets the convenience, variety, and appeal of a fast-food.

Bonuses:

Every retailer out there is using coupons, rewards, loyalty, bundled options to increase transaction values.  Consumers love opportunities to save and increase the value of their purchase! The key is to look at perceived value and create specials and deals that make sense for your consumer. Salad or sandwich purchase gives you a discount on your beverage purchase … where is the downfall?!

Using coupons, rewards, bundles to increase your average transaction value is a great way to 1) increase revenue and 2) decrease the chance of product spoilage.

Aesthetics:

According to an article in the Milwaukee Journal Sentinel, “Consumers rate [micro markets] off the charts in nearly every category. Employees love it because it’s just a nicer environment. It’s like going to a bistro or a restaurant.”

The aesthetics of your market is an important factor. Employees are looking for something special that gives them the feel of leaving the office without actually having to do so. Investing in the space beyond just your products and checkout is important.

Making the space comfortable, attractive, and inviting can only add to a quick return on your investment. You can even work with the company to pay for these upgrades or split the costs – touting the perks to a company with a micro market with happier, healthier, more productive employees. Bottom line is investing in your market can only make your market more attractive to your customers yielding increased sales and profit for you.

For starters, you can go to 32MarketStore.com to see how you can show off your products in the most attractive way possible with 32Fixtures!

 

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Blogs we love!

Here’s a blog we love!

https://praticogoods.com/blogs/news/45465665-the-benefits-of-using-stainless-steel-cups

This blog talks about the benefits of using stainless steel cups and we use them throughout our office to reduce waste and increase employee satisfaction!

We believe in stainless steel tumblers so much we’re adding them as an offering in our “Stock Your Store” on our web-store! Check out the store to see what a great price we have for you and your customers!

The Benefits of Using Stainless Steel Cups

The Benefits of Using Stainless Steel Cups

Stainless steel cups may not seem as glamorous as beautifully crafted glass cups, but they offer more benefits.  People may doubt this, but it is actually true.  There are many benefits to using stainless steel cups.

Plastic and glass cups cannot match the safety, durability, and sustainability of stainless steel cups.  These cups offer strong impact resistance.  They are 100% reusable and recyclable.  It is a practical choice.

It Can Last a Lifetime

stainless steel cups last longer

Stainless steel is quite indestructible.  They possess lifelong properties that do not diminish with repeated use.  It has superior strength-to-weight ratio compared to glass and plastic cups.  Glass cups are fragile.  Not surprisingly, they are often not the best choice when it comes to large events and venues.  Aluminum bottles may be tough, but they are susceptible to corrosion and leaks.  These things also have synthetic interiors which eventually decay over time.  Plastic can crack or disintegrate overuse and washing.  These things cannot hold hot liquids.  They also melt when exposed to extreme heat.  The truth is when it comes to longevity – stainless steel cups beat them all.

Safest Material to Hold Your Drinks

stainless steel cups are safe for kids

Every now and then, controversies will arise regarding the toxic chemicals that can be found in plastic containers and aluminum bottles.  These controversies gave rise to consumer backlash.  Not surprisingly, more people are opting to buy stainless steel products.  The natural composition of the stainless steel is non-toxic.  They are free from BPA, zinc, lead, phthalates and other toxic materials that are linked to health issues.

Stainless steel is well known for its antibacterial and hygienic properties.  It is widely used in the food and beverage industry.  Stainless steel cups and bottles do not leak.  They do not need interior coatings or linings that eventually disintegrate.  Stainless steel is nonreactive to acid, so you get a clean taste without smell or flavor.

Easy to Clean and Maintain

Unlike plastic and glass, stainless steel is incredibly easy to clean.  These things are resistant to stains, rust, and corrosion.  They are considerably easy to wash, and they do not require careful handling, unlike glass cups.  You can wash them by hand or throw them in the dishwasher. I particularly enjoy the rust-proof aspect of these cups.

stainless cups are easy to clean

Environment-Friendly, Reusable and Recyclable

Billions of plastic cups and bottles end up in landfills yearly.  If they are placed end-to-end, they could circle the entire planet.  On the other hand, stainless steel glasses can be reused for years.  They can even be recycled at the end of their useful life without degradation.  They can be kept out of landfills.  Stainless steel cups are durable, recyclable, reusable and environment-friendly.  They are a great addition to your kitchen.

Great For Outdoor Activities

Because of the durability of stainless steel cups, they work well for outdoor activities like camping and picnics. Paper cups are convenient but leaving drinks in them can cause them become soaked and soggy. Stainless steel cups are great for not only general hot or cold drinks, but they also make it very easy to mix drinks, alcohol or non-alcoholic. Our specific cups are also very stackable, making it easy to carry to any party or outdoor event with ease.

One Con I Noticed When Handling Steel Cups

When using steel cups, make sure you keep them in the shade or a cool area. I’ve noticed they heat up quickly, especially when you leave them in the car or out in the blazing hot sun.

Where Can I Find a Great Stainless Steel Cup Set?

You can add one to your cart by going to our stainless steel cups page here.

 

 

 

Micro Chip Applications and 32M

chip
RFID microchip implant to be used by 32M

What is it we are doing?

• Three Square Market (32M) is offering implanted chip technology to all employees.

• Company employees will have the option to voluntarily implant a RFID micro chip between the thumb and forefinger underneath the skin.

• RFID technology or Radio-Frequency Identification uses electromagnetic fields to identify electronically stored information.

• The RFID chip will allow employees to make purchases in the company’s break room market, open doors, login to computers, use copy machines, among other things.

• As with a proximity card, the chip implant works in a similar fashion – by holding the chip up to the device reader, the unique serial number associates the user with the software, the software then performs the requested function.

• For employees interested in the technology, but not the implant, they can place the microchip in a RFID wristband or a RFID/Near-Field Communication Smart Ring.

• Three Square Market’s partnership with Biohax Sweden is focused on privacy & integrity, ethical development, and sustainability.

Is the chip trackable?

• The chip is not trackable and only contains information you choose to associate with it. This chip does not have GPS capabilities.

• RFID readers are proximity readers and can only be read with a few inches of an appropriate device.

• The implant uses near-field communication (NFC); the same technology used in contactless credit cards and mobile payments.

How safe is the chip?

• Will the device will harm your body?

  • This device is FDA approved dating back to 2004.
  • The device is only inserted through licensed professionals.
  • The device is easily removed, similar to a splinter.

• Is there concern regarding identity theft

  • The data on the chip is encrypted, like the technology used in a credit card.

At Three Square Market, we pride ourselves on being leaders in technology and responsible innovation

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Pick & Ship

Another 32M exclusive feature! 

What is Pick & Ship?

Take a look at our brochure!

Pick & Ship is a unique feature of the 32M system, that you won’t find anywhere else. Using 32M’s Intelligent Inventory Management and your set route schedule, orders can be auto-generated to OUR warehouse … where your products are picked per store, boxed, and then shipped to YOUR selected location.

Saving you time and money! 

Just think … 

No Warehouse/Equipment Needs

No Employee Time Picking

No Wasted Time On-Site

Just the products you need. Delivered to your location!

Check out our video!

 

Why Use Pick & Ship?

For all the reasons listed above, with 32M’s Pick & Ship concept you can cut paid employee time, warehouse and vehicle costs.

You no longer need: 

  • Employees to pick and box store orders
  • Large warehouse spaces to store your products
  • Large vehicles for transportation of orders

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How it Works:

  1. Choose to use Pick & Ship by speaking with your sales person today

  2. Your agreement with 32M will determine your price level, etc. 

  3. We train you and do the work to set-up everything based on your par levels and route dates

  4. Receive your products at your designated location(s)

  5. Stock your shelves and enjoy the rest of your day!

 

Get started today by contacting your salesperson!

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