Coffee … the most important “meal” of the day!

DYK: that in the U.S. 54% of adults drink coffee every day?

DYK: that in 2017 the average price for a cup of coffee in the U.S. is $2.70?

DYK: that the total average of money spent on coffee each year by a coffee drinker is $164.71?

30 Million Americans drink specialty beverages such as lattes, cappuccinos, mochas, etc.

34% of coffee drinkers go to premium coffee places and to get their coffee.

Employees lose 20 to 60 minutes of their work day when they take a coffee run. 

Specialty coffee is an $18B industry in the U.S.

Stats from http://www.statisticbrain.com/coffee-drinking-statistics/

Capture those sales in your market by providing specialty coffee single-brew services! Good news is, we’ve already done all of the taste-testing for you … okay, we enjoyed it a little …. maybe A LOT!  But we can proudly say that we’ve partnered with the best!

Check out our Newco single cup and specialty brewers to help you capture lost revenue in your market! SHOP HERE

Sign up with PodPack for great coffee, great prices, and customized branding options. Oh, and don’t forget to tell them you are with Three Square Market for a great FREE $100 value starter kit!

Have questions? Don’t hesitate to reach out! Our sales staff can help you make the right decision for your market to capture that top 5 beverage sale you may be missing out on!

KurkJ@32Market.com
DaveL@32Market.com

Have a little time? Watch this hilarious video by Chris Wauben about his love for coffee!

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Blogs We Love! …

Here’s a great blog from the Staff at Vending Market Watch back in 2016!  It may be older, but it’s still very much relevant.  Take a look … 

THE 5 MUSTS OF SELLING NEW PRODUCTS IN YOUR MICRO MARKET

The ins and outs of introducing new snacks into micro markets.

New Products

Snacking has been steadily growing over the past several years. According to new Technomic research 83 percent of consumers in 2016 snack on a daily basis, which is 7 percent higher than previous years. This is great news for micro market operators because one of the best things about micro markets is the variety of snacking options available for operators to offer consumers. Unlike vending, micro markets have few, if any snack restrictions, and can be home to products of different sizes, multiple flavors, various dayparts and top-selling brands.

One big mistake micro market operators make is not introducing new snacks frequently enough, making a market feel stale. Without new, trendy and seasonal products, consumers just won’t come to shop. Here are the top 5 tricks of the trade micro market operators use to successfully introduce new options.

#1: LISTEN TO THE CLIENT

Micro market operators have the option of offering a much larger number of stock-keeping units (SKUs) compared to vending. But of the thousands or so new products introduced each year, how does a company decide which products to offer?

First and foremost new products need to meet a consumer demand. Operators should speak with clients about their specific requests and/or general desires. For example, many locations want to go healthy, asking for no salt or low sodium snacks, gluten-free chips, high protein energy bars and other very specific products. Other locations might just ask for granola bars, without the specifics of what they define as healthy. Find out what criteria will meet the need and seek out products from there.

Second, operators should consider hosting an open house and/or tasting event at the micro market. This not only creates excitement and brings people into the micro market, it allows for immediate feedback on the new products. Consumers love having their opinion matter, so try asking them to vote on the new micro market items they like best. Work those items in during the next round of new product introductions. Ever-changing consumer snacking trends mean operators should, on a consistent basis, discuss new product introductions with clients.

#2: INTRODUCE NEW ITEMS IN A TIMELY MANNER

Once you know generally the type of items a location wants, the next question becomes, how often should you introduce new products? There is no magic number or timeframe used by every operator. Some operators attempt to receive at least two new items per week across all categories. This requires reviewing the distributor’s ordering guide continuously and strict warehouse management of all the new SKUs.

Other operators introduce one to two items per month, keeping the micro market fresh and new without there being a continuous turnover of new products. Review rebate offers and manufacturer promotions for ideas, but also make sure the items meet location requests or demographic preferences.

Designate a certain number of SKUs as NEW, and use those to track your rotation of new items or assign the management of new SKUs to a specific warehouse supervisor to ensure you can regularly and efficiently refresh the micro market product line.

#3: PROMOTE THE NEW PRODUCT

There are several ways to emphasize new products in micro markets; in a cooler or on a shelf operators can hang a brightly colored tag reading “new” or use a static cling. Using a tag or cling means the product can reside with other ‘like’ items while remaining distinguishable and drawing the consumer’s eye. New products can also be placed in a space on their own near the entrance of the micro market, letting consumers know immediately that the market has been ‘refreshed’ with new items.

Another way of promoting new products is utilizing digital advertising and displaying new items on monitors and kiosks. Since all consumers need to use the kiosk to pay, an operator can be sure the new product marketing message is being seen by market users.

Some micro market systems also allow operators to send customers direct email, which is a great way to market new products. However, don’t inundate a person’s inbox or they will block you. Also, it’s a good idea to offer promotions around new products in emails and other marketing messages, such as bundling for a discount or a buy one, get one offer. This has been shown to raise awareness and sales of new products.

#4: REVISIT PAST PRODUCTS

Just because a product didn’t sell well once, doesn’t mean it won’t sell well in the future. Reviving products back into a micro market can have a positive effect on sales. If a location begins requesting an item that was previously tried, operators should consider reintroducing the product. Management and clientele changes or the evolution of snacking trends can mean a product that did not meet consumer needs a few months ago could generate incremental sales today.

Also, look at different varieties and sizes of products that are being requested again. Perhaps the item suffered due to a lower perceived value. Talk to the location, ask for specifics about the product; brand, flavor, package size, etc. You could uncover that a larger (or smaller) bag would be more welcome, or opting for a more trendy superfood ingredient makes a difference.

#5: REVIEW THE NUMBERS

Data is king when it comes to introducing new products. In fact, data lets operators know which new products are moving and those that need to be replaced or moved. Because of the massive amount of products and ever-changing consumer snacking trends, it’s important to do at least weekly inventory management of products, regardless of how many new product introductions an operator makes. By reviewing the data, operators can make room for new products as well as removing, re-pricing or repositioning items that aren’t selling.

Repositioning items can be especially helpful for increasing the sale of new items. Try adding a display at the kiosk to increase impulse purchases of the new item, or draw attention to it. Or try reorganizing the snack display, giving the new items more prominence. Benchmark the sales data before and after the change, to ensure sales are increasing, as well as not adversely affecting sales of other items.

New snack offerings in micro markets can revitalize market sales and bring excitement; operators should be sure to place the same amount of attention on new product introduction and selection as they did to the micro market when it first opened.

Capitalize on Holidays!

Are you capitalizing on holiday sales??? This is the week to catch your clients with a little something extra for Mother’s Day.  This is an especially important holiday because … let’s face it men tend to more often be the last minute shopper.

DYK: one of the most popular gifts for many holidays is a gift card?

For Holiday related merchandise for your markets, we recommend non-perishable items, like gift or greeting cards. You can also think outside the box and stock things like coffee mugs, office or car accessories, smaller stuffed animals, manicure kits, etc.  Bonus! If these items don’t sell out for the holiday they can still be relevant in everyday life.

Non-food items are a great add to your market, but don’t shy away from seasonal or limited-edition products from your favorite manufacturers … if they didn’t sell, the manufacturer wouldn’t make them!

As always, if you need help or recommendations don’t hesitate to reach out!

Contact@32Market.com
KurkJ@32Market.com
DaveL@32Market.com
RobynT@32Market.com

Top 17 for ’17

2017 is in full swing & now is the time to take charge and make it YOUR year! It’s going to be the most successful year yet for all of your markets. How do we know? Because you’re going to stock them full of the most popular, delicious, convenient items out there …
& we’re going to help you. We got down to the nitty gritty and
found the top 17 products for some of the most important categories in your market.
Go ahead, take a look … You know you want to 😉

Candy     Cold Beverage     Frozen     Hot Drink
Non-Food     Pastry     Refrigerated     Snack

17_candy

  1. Snickers Bar
  2. Peanut M&M’s
  3. Twix Caramel Cookie Bar
  4. Skittles
  5. Reese’s Peanut Butter Cups
  6. 3 Musketeers Bar
  7. Butterfinger Bar
  8. Milky Way Bar
  9. Twizzlers Cherry Nibs
  10. Peanut Butter Chocolate M&M’s
  11. Welch’s Fruit Snacks
  12. *Jolly Ranchers
  13. Pearson Salted Nut Roll
  14. Extra Crispy Kit Kat
  15. Milk Chocolate M&M’s
  16. Strawberry Twizzlers
  17. *Starbursts

*32M’s private label Snack Time candies know how to satisfy a sweet tooth! & we have lot’s to choose from … Check ’em out! Click Below –>

17_shopcandies

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17_coldbev

  1. Nestle Pure Life Purified Water
  2. Nature’s Crystal Spring Water
  3. Ice Mountain Spring Water
  4. Ocean Spray Cranberry Cocktail
  5. Ocean Spray Orange Juice
  6. Monster
  7. Dasani Water
  8. Mountain Dew
  9. Red Bull
  10. V8
  11. Crystal Light Lemonade
  12. Mountain Dew
  13. Welch’s Cranberry Juice Cocktail
  14. Welch’s 100% Orange Juice
  15. Welch’s 100% Apple Juice
  16. SunnyD
  17. Coke

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17_frozen

  1. Mrs. Freshley’s Buddy Bar
  2. Hudson Baking Company Peanut Butter Crispy Bar
  3. Cloverhill Big Texas Cinnamon Roll
  4. State Fair Mini Donuts
  5. Otis Spunkmeyer Chocolate Chip Cookie Dough
  6. Hudson Baking Company Monster Cookie
  7. Hudson Baking Company Chocolate Chunk Cookie
  8. Ne-Mo’s Banana Bread
  9. Mrs. Freshley’s Chocolate Cupcake
  10. Cloverhill Jumbo Iced Honey Bun
  11. Mrs. Freshley’s Mini Chocolate Donut
  12. Hudson Baking Company Gourmet Cookie Bar
  13. Cloverhill Strawberry Cheese Danish Claw
  14. White Castle Cheeseburger
  15. Hillshire Brands Bagel Deli-Bake
  16. Ne-Mo’s Coffee Cheese Cake
  17. Cloverhill Chocolate Iced Honey Bun

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17_hotdrink

  1. SwissMiss Hot Cocoa Mix
  2. Starbucks Colombian Coffee
  3. Alpine Spiced Apple Cider
  4. Nestle Rich Hot Cocoa Mix
  5. Good Earth Sweet & Spicy Tea
  6. Folgers Classic Roast Coffee
  7. Starbuck’s House Blend Coffee
  8. *PodPack Donut Shop Pods
  9. Tazo Zen Tea
  10. Tazo China Green Tea
  11. Tazo Organic Chai Tea
  12. *PodPack Hazelnut Pods
  13. Good Earth Citrus Kiss Tea
  14. Starbucks Breakfast Blend Coffee
  15. Tazo Wild Sweet Orange Tea
  16. Caribou Regular Coffee
  17. Bigelow Green Tea

*Did you know? Mention 32M when you order from PodPack to get a FREE SAMPLE kit! Click Below –>

17_freesample

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17_nonfood

  1. *Tylenol Extra Strength
  2. *Claritin Non Drowsy
  3. *Advil
  4. *Aleve
  5. *DayQuil Sever Cold & Flu
  6. *Pepto Bismol
  7. Visine Advanced Relief
  8. *Allergy Sinus Relief
  9. *iPhone Compatible USB Sync Cable
  10. Original ChapStick Lip Balm
  11. Kleenex Go Pack
  12. *Micro USB Sync Cable for Android & Blackberry
  13. Scope Outlast
  14. *Zantac 150 Maximum Strength
  15. *Multi-Symptom Sinus
  16. *USB Universal Wall Charger
  17. *Power Bank

*32M’s Lil Drug Store and Power Tower Store Starter Kit is the perfect solution where value meets convenience … You will LOVE this option! Click Below –>

17_shopnonfood

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17_pastry

  1. Mrs. Freshley’s Buddy Bars
  2. Mrs. Freshley’s Chocolate Mini Donuts
  3. Mrs. Freshley’s Chocolate Cupcake
  4. Cloverhill Big Texas Cinnamon Roll
  5. Dolly Madison Chocolate Frosted Mini Donuts
  6. Mrs. Freshley’s Texas Cinnamon Roll
  7. Cloverhill Strawberry Cheese Claw
  8. Mrs. Freshley’s Blueberry Cheese Claw
  9. Mrs. Freshley’s Mini Powdered Donuts
  10. Mrs. Freshley’s Crunch Mini Donuts
  11. Dolly Madison Iced Chocolate Zingers
  12. Cloverhill Cherry Cheese Claw
  13. Mrs. Freshley’s Big Cherry Cheese Claw
  14. Cloverhill Blueberry Cheese Claw
  15. Mrs. Freshley’s Cherry Pie
  16. Cloverhill Big Dutch Apple Claw
  17. Mrs. Freshley’s Apple Pie

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17_refrigerated

  1. Lunchables Turkey & Cheddar with Crackers
  2. Lunchables Ham & Cheddar with Crackers
  3. Sargento String Cheese
  4. Lunchables Ham & Swiss with Crackers
  5. Crystal Farms Hard Cooked Eggs
  6. Sargento Colby Jack Cheese Stick
  7. Cheesewich Colby Jack & Salami
  8. Shamrock Whole Chocolate Milk
  9. Sargento Mild Cheddar Cheese Stick
  10. Cheesewich Pepper Jack & Salami
  11. Shamrock Reduced Fat 2% White Milk
  12. Chobani Strawberry Greek Yogurt
  13. Sabra Roasted Red Pepper Hummus with Pretzels
  14. Panera Broccoli Cheddar Soup
  15. Panera Chicken Tortilla Soup
  16. Chobani Blueberry Greek Yogurt
  17. Sargento Pepper Jack Cheese Stick

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17_snack

  1. Crunchy Cheetos
  2. Nacho Cheese Doritos
  3. Cheddar & Sour Cream Ruffles
  4. Original Gardettos
  5. Original Rice Krispies Treats
  6. TGI Fridays Cheddar & Bacon Potato Skins
  7. Cheez-It Big Bag
  8. Regular Lays Chips
  9. Frosted Strawberry Pop-Tart
  10. Crunchy Cheddar Jalapeno Cheetos
  11. Cool Ranch Doritos
  12. Chili & Cheese Fritos
  13. Fritos
  14. Famous Amos Chocolate Chip Cookies
  15. Jack Links Beef Stick
  16. Flamin Hot Cheetos
  17. Grandma’s Mini Vanilla Creme Cookies

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17_line

P.S. Want all of these top-selling products but don’t have a warehouse to keep them in … Let us take care of that for you. With Pick & Ship, all you have to do is stock your shelves, collect your money, & maintain your inventory. Ask your 32M sales contact for the details – you’ll be so glad you did!

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