Add markets by changing your outlook!

You’ve seen the post that projects significant growth in micro markets year after year! But as the competition increases finding just the right location can become difficult! Revamp your market thinking and find ways to locations that aren’t just the norm.

Smaller locations can be successful too! Three Square Market has had successful markets of 35 employees or less since 2013. And here is how we do it and why …

Why? Because there is limitless potential in businesses of 15 – 75 employees!

How? Small office, think small market! At 32M, we added the Tablet kiosk in 2014 and subsequent small kiosk models to improve on the small market opportunity. Most other kiosk providers have over the years adjusted to the small kiosk movement as well.  Essentially, the smaller kiosk incurs a smaller start-up cost and has a smaller footprint.

Taking it to the next step … mobile apps! That’s right, you’ve heard us say it before but as the originator of the mobile app for micro markets, we think this is a BIG deal! A kiosk in every hand can only increase the number of transactions your market can handle at any point in time! 

Making it work for you? 

Find an appropriate location for your smaller markets, because these markets require your attention just like your larger markets.  To be successful you need to be active in regularly servicing your small markets. We suggest that you look for small locations that surround your larger or existing markets.

As always, cleanliness and filled, faced products in your market is imperative in keeping your market desirable. Micro markets with low product selections or look messy tend to have a difficult time retaining and drawing in purchases. It is worth the investment in your product stock to keep your markets looking fully stocked and orderly.

Your product selection? As we know fresh food items are a key to success in micro markets and we aren’t saying you should immediately count these products out, but here are a few things you can consider if you feel like fresh items are not working at these locations.

  1. Trendy products like protein bars and drinks, kefir, kombucha, high-end frozen products. Remember you want to make your market significantly different from what they would have had with vending machines.
  2. Location subsidizing costs – although this option might not work for all locations it never hurts to see what locations are willing to do for their employees. Remember that employers are looking for low-cost ways to add high-value employee benefits.
  3. Route management and pre-kitting, the more you are on top of your markets and very involved with products, product rotation, and expiration management with promotions to move products when necessary.

Be creative!

Small location means your probably putting in a small sized market! Check out this new cooler/freezer combo options from Minus Forty! We think it’s really cool and the perfect addition to our mini market solution! Don’t shy away from the challenge! Remember … hard work pays off!


32M Microchips Employees Company-Wide

Three Square Market will become the first U.S. company to provide implanted microchip technology to their employees.
Chip Implant to be used by 32M
Chip Implant to be used by 32M

RIVER FALLS, Wis. – July 20, 2017 – PRLog — Three Square Market (32M) is offering implanted chip technology to all of their employees on August 1st, 2017. Employees will be implanted with a RFID chip allowing them to make purchases in their break room micro market, open doors, login to computers, use the copy machine, etc.  This program, offered by 32M, is optional for all employees. The company is expecting over 50 staff members to be voluntarily chipped.  32M is partnering with BioHax International and Jowan Osterland, CEO, based out of Sweden.

RFID technology or Radio-Frequency Identification uses electromagnetic fields to identify electronically stored information. Often referred to as “chip” technology, this option has become very popular in the European marketplace. The chip implant uses near-field communications (NFC); the same technology used in contactless credit cards and mobile payments. A chip is implanted between the thumb and forefinger underneath the skin within seconds.

A micro market, also known as a break room market, has become a staple in the U.S. with over 20,000 locations and growing.  While in existence for over a decade in the American workplace, the international community began to embrace this only a few years ago.  A micro market is a mini convenience store located right in the employee break room using a self-checkout kiosk, similar to what is found at many major retailers.  Businesses see multiple benefits when adding a micro market to their location, such as increased employee morale and productivity. 32M entered this growing industry over four years ago and is rapidly growing in market share and believes this technology will help it continue this trajectory.

“We foresee the use of RFID technology to drive everything from making purchases in our office break room market, opening doors, use of copy machines, logging into our office computers, unlocking phones, sharing business cards, storing medical/health information, and used as payment at other RFID terminals.  Eventually, this technology will become standardized allowing you to use this as your passport, public transit, all purchasing opportunities, etc.” commented 32M CEO, Todd Westby.

“When working with our operators over in Europe, we came across a company of chipped employees at BioHax International and the concept of using RFID with micro markets quickly grew,” commented 32M VP of International Sales, Tony Danna.  “We see chip technology as the next evolution in payment systems, much like micro markets have steadily replaced vending machines. As a leader in micro market technology, it is important that 32M continues leading the way with advancements such as chip implants” added Mr. Westby.

“The international market place is wide-open and we believe that the future trajectory of total market share is going to be driven by who captures this arena first,” said 32M COO Patrick McMullan.  “Europe is far more advanced in mobile and chip technology usage than the U.S. and we are thrilled with the growth opportunity this enhancement will bring to us.  Thanks to our market partners in Sweden, we met this innovative company and look forward to working with them to take our market share to another level.”

32M is envisioning this technology to help it grow its other self-checkout businesses.  “We see this as another payment and identification option that not only can be used in our markets but our other self-checkout / self-service applications that we are now deploying which include convenience stores and fitness centers,” added Mr. McMullan.

Employees will be chipped at the 32M inaugural “chip party” hosted at their headquarters in River Falls, WI on August 1, 2017.

32M based in River Falls, WI, is considered a leader in micro market technology.  With its’ patented technology and industry-leading smart phone application and inventory intelligence, 32M has grown to over 2,000 kiosks in operation in nearly 20 different countries plus it operates over 6,000 kiosks in its’ corrections industry business, TurnKey Corrections. For more information on 32M visit or or follow them on Twitter, @32Market, on Facebook, Instagram or LinkedIn by typing in 32Market.

BioHax International is a company based in Sweden on the forefront of implanted chip technology. Osterland was recently a guest speaker on the TED Talks. Visit for additional information.

32M is inviting the press to attended and partake in the event on August 1st, 2017 at 11 AM CST in River Falls, WI for more information please contact 32M directly.

Ahead of the Trend: Non-Food Sales

We have been pushing non-food sales from the beginning … and finally our competition is starting to catch on! Don’t get left behind. Stay ahead of the trends with the leader – 32M! Here are a few reasons why non-food sales in your markets are so important:

Use Break Time For Breaks

One of the key selling points of a micro market is
the idea that employees will never have to leave the
building to get  the products they really want.
They can spend more of their  break time recharging,
increasing productivity during work.




A micro market is not limited to foods that fit inside
a vending machine. So why stop there?
Don’t limit your market to foods
We have been encouraging the use of non-food products
since the very beginning! And we have since adapted
to offer many non-food options at the best prices
for our operators.
Transform your market into the one-stop
shop employees are searching for.



Did You Know??

What’s the perfect non-food product? It’s a no-brainer!


These days, mobile = $! Don’t get left in the dust as mobile sales shoot through the roof. Our Power Bank is easy to use, with 8000 mAh, Android and Apple compatible, and includes a cable and a flashlight. Only $9.95 each from 32M. 

And the best part … Sell our Power Bank for 100% markup and still have the BEST price on the market! MSRP $19.95




Don’t Stop There!

Stock your store with more than just snacks,
drinks, and meals. These items are what employees
are leaving work to buy. Catch their attention
and earn their purchase with products like
OTC medications, electronic accessories, and toiletries.
Make your market the one-stop shop they are craving!




A Quick Recap:

1. Non-food sales keep employees at work and give them
more break time to … well, take a break!
2. Transform your market into a one-stop shop by adding non-food products.
3. Mobile = $. The best non-food product for your market is our Power Bank.
4. Check out our other non-food products to stock your store!



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Mobile-Only Markets Are Calling Your Name!!

It is no doubt that smartphones are being used by an overwhelming percent of the population – and the number only continues to rise! Nearly two-thirds of Americans own a smartphone. eMarketer expects that mobile search users will make up about 49% of the U.S. population, this year. Recently, comScore released a blog post stating that, “For the first time in March, the number of mobile-only adult internet users exceeded the number of desktop-only internet users.” We have also learned that consumers spend 85% of their time on smartphones, in apps.  Basically, the mobile world is taking over!

Take advantage of this opportunity by opening up your own mobile-only market with Three Square Market!

I would add to this picture: a personal trainer, calendar/planner, networking event, shopping center, photo album, arcade, GPS/map, TV, newspaper, clock, mail, bank, flashlight, library, business platform, cash register, etc…
There are many reasons why you should jump on the mobile-only bandwagon!
Some benefits you can look forward to enjoying include:
  • More Sales: Customers will put in enough money to last longer beyond only one purchase
  • Eliminate Human Error: 32M reports will show which platform customers are using for purchases
  • Low Cost: It is less expensive to open a mobile-only market
  • Increase Profits: Pushing mobile sales by offering discounts/sales will increase profits
  • Easy to make changes/updates
  • Fast
  • Convenient
  • Available at all hours
  • Empowerment to customers/clients
  • Appealing: Most people have/prefer smartphones