In researching for this blog, I’ve read a lot of opinions on what a micro market is … and reality is, they are right. A micro market IS what you need it to be.
You see, the very best part of a micro market is its flexibility. Micro markets were developed as an alternative to vending, and unlike their rigid counterpart, micro market’s are flexible, customizable, creative, changing, individual, etc.
Definition: “A micro market is a small, self-contained store in a location without an employee to monitor it. It’s comprised of freestanding storage, such as shelves, that hold a product and a checkout system available nearby. This means that there is no machine that vends the product, but the system is autonomous like a vending machine.”
Yes, it is all of that. However, this definition doesn’t really describe what a micro market truly stands for, what its purpose is?
A micro market is freedom, to choose any product that works for your set of clients in a specific location.
A micro market is beneficial, to a business by creating an atmosphere for increased performance and productivity in their employees.
A micro market is opportunity, to employees who struggle to find appropriate options on their limited time during the work day. Opportunity for an operator to grow their business by providing better options to their clients.
A micro market is advancement, depending on your technology an operator’s micro market system will help them advance their product selection, par levels, and maximize their profit through automation.
A micro market is innovation, sure some locations are happy with vending for now. But as workers change so will their needs and wants. The next generation grew up with and expects the latest innovations and technology.
So let’s really break it down …
For an operator, a micro market is the opportunity to: increase their revenue, utilize advanced payment and reporting technology, automate ordering and par levels, & grow their number of serviced locations.
For a business, a micro market is a beautiful addition to their location that not only improves employee morale, productivity, and access to healthy foods throughout the day but is an added bonus for employees that can be used in recruiting and retaining efforts.
For a market user, a micro market is the chance to find products they actually want throughout the day without having to leave their location, and the ability to use the payment avenue that works best for them.
A micro market IS … what you need it to be.
Interested in micro markets? For your business? As an operator? Want to sell your boss on the idea? Fill out this form and we will get a hold of you!