Usher in the New Year the Right Way!

Most businesses don’t realize that success in January starts long before the first of the New Year. It takes plenty of work and planning to set your year up right. But don’t avail, you can still be successful! Check out these 10 ways to usher your small business into the New Year by Melinda Emerson.

1.  Set Your Business Resolutions

It is beneficial to lay out what you want for your business in the coming 12 months. Be specific, so you can actually measure results and see whether you accomplished them by year’s end.

2.  Revisit Your Business Plan 

If it has been a while since you examined this critical document, now’s the time to get to it. Review it to ensure it’s still aligned with your current company goals. Change what needs changing. And if you never had one, use to develop one online for free.

3.  Build a Promotions Calendar

Sit down with a calendar and start looking at all the holidays or events you want to build promotions around. Take a look at our promotions blog to see what events you may be forgetting! This plan will help you to have ample time in setting up your social media updates, blog posts, sales, advertising campaigns, etc.

4.  Consider Your Hiring Needs

If your business is getting increasingly too busy for you to run, start planning your hiring strategy for 2016. Consider temps, freelancers, virtual assistants, and part-timers as alternatives to full-time employees if your budget is tight.

5.  Invest in Technology

If you’ve been putting off purchasing new computers or software, it’s time to make the investment. You’ll be more efficient if you have a computer that doesn’t take an hour to load.

6.  Create a Conference Plan

Attending conferences and industry trade shows can be so beneficial for you as a business owner! Come see us at the NAMA OneShow in April. Not only is it extremely valuable to meet others in your field (or potential customers) but you also learn from leading experts. Take a look at what’s available and start planning now!

7.  Reassess Your Online Brand

Google yourself! Is it time for a refresh? What worked for you in terms of marketing last year? This is a great time to tweak your online strategy to identify the tools that helped your business grow, and cut back on those that didn’t. Take a look at our marketing tools blog for some fresh ideas!

8.  Refresh Your Employees’ Skills

If you do have staff, now is a fantastic time to offer supplementary training to refresh their skills or give them new ones. Maybe they’re not all using your customer relationship management software – a perfect topic for training!

9.  Get Smarter

Your employees aren’t the only ones who could learn more. If the end of the year is quiet for you, build in reading time. Read industry blogs, books, magazines, and anything else you can get your hands on to be on top of the trends in your industry.

10.  Get Organized

If you’re like a lot of business owners, your desk is cluttered, and so is your desktop. Spend a few hours throwing away and shredding things you don’t need and organizing your computer files by year, i.e. Contracts 2016. It will make things easier to find. I guarantee you’ll feel more together come January.

People Who Need People: Employee Recognition

Barbra Streisand told us that “people who need people are the luckiest people in the world”. As an operator, who needs clients, who need employees, you’re in luck! We are introducing Employee Recognition Tools to enhance your offer to clients and to recognize employees for the work they do.

Make the most of your Three Square Market by getting your customers excited about it! How? Promoting and using the new Employee Recognition Tools will not only increase your sales but will also help you help your clients show appreciation to their employees and benefit how your market runs!

In 2012, the Landmark Group posted a quote that we love:

“People often say that motivation doesn’t last. Well, neither does bathing – that’s why we recommend it daily.”

Companies that recognize their employees for the work they do (often and with rewards!) motivate them to keep up the good work and increase moral, too! Using employee recognition is a fantastic strategy to having happier, healthier employees – and we love that idea!


The Landmark Group also posted this:

Research has shown that a timely, effective ER can benefit the company by:

  •         improving sales and boosting bottom lines,
  •         motivating employees,
  •         reducing absenteeism,
  •         creating an enjoyable working environment,
  •         making employees feel appreciated, and
  •         improving organizational productivity.

Other ways Employee Recognition Tools can benefit the Operator include:

  •         gaining new market spaces
  •         impressing and gaining clients
  •         increasing market usage
  •         increasing market promotion

As an operator, you can encourage your clients to use this resource by showing them the benefits to their company and giving them the push towards using ER. For example you could say:

“Letting employees know that you see the hard work they do makes them feel appreciated and gets them motivated to continue improving. Recognizing them should be done often and there are countless ways to do so!”

Here are some that we like and suggest:

  •         New Employee Reward – $5 on account to get started
  •         Employee of the Month – % discount off of purchases (during award month) (Coming Soon! Try Mobile Discounts for now to boost your sales potential!)
  •         Employee of the Quarter/Year – $$ on account
  •         Above & Beyond the Call of Duty Award (ABCD) – accept nominations, $$ on account to winner
  •         Employee Birthday – % discount off of purchases (during birthday week/month) (Coming Soon! Try Mobile Discounts for now to boost your sales potential!)
  •         Etc… Be creative – the possibilities are endless (:

Employee Recognition Tools offers a win-win-win situation. Help employees to help your clients to help you.

Get excited – this opportunity will be coming soon!