Micro markets change more than just the atmosphere of the location where employees get their breakfast, lunch or snacks. Yes, micro markets expand the number of products that are available to employees at a location and even change out the type/size/quality/etc. of the products that can be stocked.
In traditional vending, an operator is stuck using a planogram that is created based on products that will fit together to maximize the space available in their specific vending machine. As you can imagine this can severely limit your product options!
Micro markets create opportunities unseen in traditional vending:
- Take-Home Dinners
- Fresh Foods
(check out tryhealthbinge.com’s gourmet-to-go meals for inspiration)
- Larger Products (laundry detergent, windshield washer fluid, etc.)
- Non-Food Products
- OTC Medications
On average a micro market attracts 18% more visits per day and an average of 1.2 sales per day per visit, as compared with .7 sales in vending areas. Of course, this varies by location. BUT …
Take these numbers to an even higher level by introducing aspects to your micro market that are not even possible with traditional vending.
- Customize your market experience to your customer demographic
- Add popular products like take-home dinners
- Seasonal products like ice scrapers, hand warmers, sunscreen, etc.
- Holiday based products: gift cards, greeting cards, candies, etc.
At 32M, we’ve been providing options for non-food product sales and encouraging our operators to see the success of these add-on items since day 1. Learn more about the options we can help you stock here: Ahead of the Trend Non-Food Sales.
From over the counter medications and laundry/hygiene items (think hairspray, combs, toothpaste, floss, deodorant) to electronic accessories such as charging banks to device specific accessories and cords.
Have you ever been “up a creek” without your iPhone/Android charging cord?
Yup, us too! Trust us, it’s a common issue and therefore a commonly purchased item!
The trend of Quality AND Quantity is the next big piece of micro market success. Quality and quantity are normally a this vs. that situation. Not anymore! Customers want the best of both worlds which means balancing quality and quantity. Lucky for you, 32M backs up their operators with a smarter system that recommends appropriate product par levels and product adjustments based on your customers’ buying patterns!
Essentially, customers want a lot of variety to choose from as well as products that make their lives easier, BUT they also want those products to be quality. We’ll paint you a picture … you walk into your workplace micro market, you find a high-quality fresh salad or sandwich and a new flavored water product you want to try for lunch. Delicious and meets your nutritional needs! On your way to the kiosk to check out you notice a charging cord for your phone on sale and think that would be great to have because you forgot to plug your phone in last night. And as you are checking out you see that there is a great deal on take-home lasagna roll-ups and think about taking that home for dinner, that way you don’t have to run to the store after work! Awesome!
Not only did that employee find things that made their day better, but made their life easier; And the operator made additional sales that with traditional vending they never would have had the chance to get.
What would you rather have?
this? or THIS!
this? or THIS!
Micro markets … they’re more than just lunch.
Think Three Square Market for your Three Square Meals a day, and so much more!