February Webinars

This month you have two opportunities (with two of our *fan favorite* account executives) to learn something new and become a better operator. Take a look at our upcoming webinars:

Webinar 1: User Management

Hosted by *Fan Favorite* James!

What You’ll Learn:

Features available to locate, configure, & update user accounts

When You’ll Learn:

Friday, February 10th – 2:30 to 3:30 pm CST

&
Webinar 2: The Right Way

Hosted by another *Fan Favorite* Justin!

What You’ll Learn:

Manually creating the first store order, receiving that store order, setting the minimum/maximum par levels, setting up the automatic ordering dates/interval days, showing an example of the pick lists, receiving those store orders to your store to populate inventory, setting the par levels to recommended and why!

When You’ll Learn:

Friday, February 24th – 2:30 to 3:30 pm CST

Three Square MEALS & MORE!

Micro markets change more than just the atmosphere of the location where employees get their breakfast, lunch or snacks. Yes, micro markets expand the number of products that are available to employees at a location and even change out the type/size/quality/etc. of the products that can be stocked.

In traditional vending, an operator is stuck using a planogram that is created based on products that will fit together to maximize the space available in their specific vending machine. As you can imagine this can severely limit your product options!

Micro markets create opportunities unseen in traditional vending:

• Take-Home Dinners
• Fresh Foods
  (check out tryhealthbinge.com’s  gourmet-to-go meals for inspiration)
• Larger Products (laundry detergent, windshield washer fluid, etc.)
• Non-Food Products
• OTC Medications

On average a micro market attracts 18% more visits per day and an average of 1.2 sales per day per visit, as compared with .7 sales in vending areas. Of course, this varies by location. BUT …

Take these numbers to an even higher level by introducing aspects to your micro market that are not even possible with traditional vending.

• Customize your market experience to your customer demographic
• Add popular products like take-home dinners
• Seasonal products like ice scrapers, hand warmers, sunscreen, etc.
• Holiday based products: gift cards, greeting cards, candies, etc.

At 32M, we’ve been providing options for non-food product sales and encouraging our operators to see the success of these add-on items since day 1.  Learn more about the options we can help you stock here: Ahead of the Trend Non-Food Sales.

From over the counter medications and laundry/hygiene items (think hairspray, combs, toothpaste, floss, deodorant) to electronic accessories such as charging banks to device specific accessories and cords.

Have you ever been “up a creek” without your iPhone/Android charging cord?
Yup, us too! Trust us, it’s a common issue and therefore a commonly purchased item!

The trend of Quality AND Quantity is the next big piece of micro market success. Quality and quantity are normally a this vs. that situation.  Not anymore! Customers want the best of both worlds which means balancing quality and quantity.  Lucky for you, 32M backs up their operators with a smarter system that recommends appropriate product par levels and product adjustments based on your customers’ buying patterns!

Essentially, customers want a lot of variety to choose from as well as products that make their lives easier, BUT they also want those products to be quality.  We’ll paint you a picture … you walk into your workplace micro market, you find a high-quality fresh salad or sandwich and a new flavored water product you want to try for lunch. Delicious and meets your nutritional needs! On your way to the kiosk to check out you notice a charging cord for your phone on sale and think that would be great to have because you forgot to plug your phone in last night. And as you are checking out you see that there is a great deal on take-home lasagna roll-ups and think about taking that home for dinner, that way you don’t have to run to the store after work! Awesome! 

Not only did that employee find things that made their day better, but made their life easier; And the operator made additional sales that with traditional vending they never would have had the chance to get.

What would you rather have?

this? or THIS!

this? or THIS!

this? or THIS!

Micro markets … they’re more than just lunch.
Think Three Square Market for your Three Square Meals a day, and so much more!

And Everything In Between!

Missed The Webinar?

Unable to make it to last week’s webinar?
View the full recording here to learn everything you need to know about Version 28
(& a sneak peek of Version 29!)

    

Top 17 for ’17

2017 is in full swing & now is the time to take charge and make it YOUR year! It’s going to be the most successful year yet for all of your markets. How do we know? Because you’re going to stock them full of the most popular, delicious, convenient items out there …
& we’re going to help you. We got down to the nitty gritty and
found the top 17 products for some of the most important categories in your market.
Go ahead, take a look … You know you want to 😉

Candy     Cold Beverage     Frozen     Hot Drink
Non-Food     Pastry     Refrigerated     Snack

1. Snickers Bar
2. Peanut M&M’s
3. Twix Caramel Cookie Bar
4. Skittles
5. Reese’s Peanut Butter Cups
6. 3 Musketeers Bar
7. Butterfinger Bar
8. Milky Way Bar
9. Twizzlers Cherry Nibs
10. Peanut Butter Chocolate M&M’s
11. Welch’s Fruit Snacks
12. *Jolly Ranchers
13. Pearson Salted Nut Roll
14. Extra Crispy Kit Kat
15. Milk Chocolate M&M’s
16. Strawberry Twizzlers
17. *Starbursts

*32M’s private label Snack Time candies know how to satisfy a sweet tooth! & we have lot’s to choose from … Check ’em out! Click Below –>

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1. Nestle Pure Life Purified Water
2. Nature’s Crystal Spring Water
3. Ice Mountain Spring Water
4. Ocean Spray Cranberry Cocktail
5. Ocean Spray Orange Juice
6. Monster
7. Dasani Water
8. Mountain Dew
9. Red Bull
10. V8
11. Crystal Light Lemonade
12. Mountain Dew
13. Welch’s Cranberry Juice Cocktail
14. Welch’s 100% Orange Juice
15. Welch’s 100% Apple Juice
16. SunnyD
17. Coke

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1. Mrs. Freshley’s Buddy Bar
2. Hudson Baking Company Peanut Butter Crispy Bar
3. Cloverhill Big Texas Cinnamon Roll
4. State Fair Mini Donuts
5. Otis Spunkmeyer Chocolate Chip Cookie Dough
6. Hudson Baking Company Monster Cookie
7. Hudson Baking Company Chocolate Chunk Cookie
8. Ne-Mo’s Banana Bread
9. Mrs. Freshley’s Chocolate Cupcake
10. Cloverhill Jumbo Iced Honey Bun
11. Mrs. Freshley’s Mini Chocolate Donut
12. Hudson Baking Company Gourmet Cookie Bar
13. Cloverhill Strawberry Cheese Danish Claw
14. White Castle Cheeseburger
15. Hillshire Brands Bagel Deli-Bake
16. Ne-Mo’s Coffee Cheese Cake
17. Cloverhill Chocolate Iced Honey Bun

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1. SwissMiss Hot Cocoa Mix
2. Starbucks Colombian Coffee
3. Alpine Spiced Apple Cider
4. Nestle Rich Hot Cocoa Mix
5. Good Earth Sweet & Spicy Tea
6. Folgers Classic Roast Coffee
7. Starbuck’s House Blend Coffee
8. *PodPack Donut Shop Pods
9. Tazo Zen Tea
10. Tazo China Green Tea
11. Tazo Organic Chai Tea
12. *PodPack Hazelnut Pods
13. Good Earth Citrus Kiss Tea
14. Starbucks Breakfast Blend Coffee
15. Tazo Wild Sweet Orange Tea
16. Caribou Regular Coffee
17. Bigelow Green Tea

*Did you know? Mention 32M when you order from PodPack to get a FREE SAMPLE kit! Click Below –>

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1. *Tylenol Extra Strength
2. *Claritin Non Drowsy
3. *Advil
4. *Aleve
5. *DayQuil Sever Cold & Flu
6. *Pepto Bismol
7. Visine Advanced Relief
8. *Allergy Sinus Relief
9. *iPhone Compatible USB Sync Cable
10. Original ChapStick Lip Balm
11. Kleenex Go Pack
12. *Micro USB Sync Cable for Android & Blackberry
13. Scope Outlast
14. *Zantac 150 Maximum Strength
15. *Multi-Symptom Sinus
16. *USB Universal Wall Charger
17. *Power Bank

*32M’s Lil Drug Store and Power Tower Store Starter Kit is the perfect solution where value meets convenience … You will LOVE this option! Click Below –>

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1. Mrs. Freshley’s Buddy Bars
2. Mrs. Freshley’s Chocolate Mini Donuts
3. Mrs. Freshley’s Chocolate Cupcake
4. Cloverhill Big Texas Cinnamon Roll
5. Dolly Madison Chocolate Frosted Mini Donuts
6. Mrs. Freshley’s Texas Cinnamon Roll
7. Cloverhill Strawberry Cheese Claw
8. Mrs. Freshley’s Blueberry Cheese Claw
9. Mrs. Freshley’s Mini Powdered Donuts
10. Mrs. Freshley’s Crunch Mini Donuts
11. Dolly Madison Iced Chocolate Zingers
12. Cloverhill Cherry Cheese Claw
13. Mrs. Freshley’s Big Cherry Cheese Claw
14. Cloverhill Blueberry Cheese Claw
15. Mrs. Freshley’s Cherry Pie
16. Cloverhill Big Dutch Apple Claw
17. Mrs. Freshley’s Apple Pie

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1. Lunchables Turkey & Cheddar with Crackers
2. Lunchables Ham & Cheddar with Crackers
3. Sargento String Cheese
4. Lunchables Ham & Swiss with Crackers
5. Crystal Farms Hard Cooked Eggs
6. Sargento Colby Jack Cheese Stick
7. Cheesewich Colby Jack & Salami
8. Shamrock Whole Chocolate Milk
9. Sargento Mild Cheddar Cheese Stick
10. Cheesewich Pepper Jack & Salami
11. Shamrock Reduced Fat 2% White Milk
12. Chobani Strawberry Greek Yogurt
13. Sabra Roasted Red Pepper Hummus with Pretzels
14. Panera Broccoli Cheddar Soup
15. Panera Chicken Tortilla Soup
16. Chobani Blueberry Greek Yogurt
17. Sargento Pepper Jack Cheese Stick

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1. Crunchy Cheetos
2. Nacho Cheese Doritos
3. Cheddar & Sour Cream Ruffles
4. Original Gardettos
5. Original Rice Krispies Treats
6. TGI Fridays Cheddar & Bacon Potato Skins
7. Cheez-It Big Bag
8. Regular Lays Chips
9. Frosted Strawberry Pop-Tart
10. Crunchy Cheddar Jalapeno Cheetos
11. Cool Ranch Doritos
12. Chili & Cheese Fritos
13. Fritos
14. Famous Amos Chocolate Chip Cookies
15. Jack Links Beef Stick
16. Flamin Hot Cheetos
17. Grandma’s Mini Vanilla Creme Cookies

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P.S. Want all of these top-selling products but don’t have a warehouse to keep them in … Let us take care of that for you. With Pick & Ship, all you have to do is stock your shelves, collect your money, & maintain your inventory. Ask your 32M sales contact for the details – you’ll be so glad you did!

    

What is this “Millennial” thing anyways?!

GREAT QUESTION!

Did you know? In Q1 of 2015 Millenials (although the exact years are debated, think current 20 to 36-year-olds)  surpassed all other generation and now holds the largest share of the American workforce.  So this Millennial thing, is a pretty big deal!

What does Millennial generation really mean?

Here are the major demographic points: 

• 77 Million individuals in the US
• Median income for younger Millenials is $25K, while older Millennials average $45k
• Only 21% of millennials were married in 2014 compared to 45% of baby boomers at their age.
• 1 in 4 have a Bachelor’s degree or higher, making them the most formally educated generation
• 38% of Millennials are bi-lingual

Here’s a great chart: 

How does this affect the workplace?

This article “5 ways Micro Markets Serve the Millennial-driven Workplace” lays them out for us.  We highlighted the takeaways for you!

Strong Company Culture

Millennials are not easily “impressed by the sheer scale of a business, its age, or the general buzz that surrounds it (Deloitte, 2016).” Therefore, companies striving to attract and retain Millennials should invest in tools that will foster a strong culture, including organization transparency, technology, and food. MicroMarkets offer quality products, open layouts, multiple payment options (including fingerprint and payroll deduct), and employee discounts.

Work-Life Balance

Having a MicroMarket is a great way to show millennial employees that their employer is not only interested in work output, but their nutritional input. According to Forbes, for Millennials, “a job is no longer just a job ― it’s their life as well.” To attract and retain this type of worker, companies need to demonstrate mutual investment in their lives by offering ways to maintain the lifestyle they envision for themselves while working hard for the organization. That includes diverse product offerings, dietary foods, and the ability to make choices based on nutritional information.

Open, Collaborative Space

MicroMarkets lend themselves well to modern spaces. The open flow of the market combined with comfortable seating, such as couches or booths, gives the millennial worker a place other than the boardroom to interact and collaborate with coworkers. MicroMarkets are the new water cooler.

Healthy Food Options

Nearly 80% of Millennials say that they are using healthy foods as a preventative measure for illness and disease (USA Today, 2015). MicroMarkets can help employers capitalize on this growing trend towards healthier lifestyles by stocking nutritional foods, including gluten-free and protein-rich options. Items such as Jack Link’s beef jerky and Wonderful pistachios are simple offerings to start with.  Believe it or not, many common vending products serve this purpose if you know what to look for. KIND Bars, Sargento cheese sticks, and Orville Redenbacher popcorn are some healthier gluten-free snacks. (But be careful, as gluten-free products can vary by brand!) MicroMarkets also enable the availability of fresh fruits, vegetables, yogurt, salads, and other prepared foods. These products can be leveraged to tie the breakroom experience into a company’s overall wellness initiatives.

Local, Sustainable Products

MicroMarkets enable stocking of locally-sourced products, thus protecting the environment and supporting the local economy. According to a 2015 Nielsen study, 66% of Millennials say they’re willing to pay more for products and services that come from companies that are committed to positive social and environmental impact. Millennials want to feel good about the products they’re purchasing and their impact on the world. Providing local products enhances positive experiences and loyalty with MicroMarkets.

Creating Your Micro Market Planogram

Here’s an article that is really beneficial to micro market operators everywhere! Although this article is from the Summer of 2014 it’s still relevant to your process.  Take a look!

How to Create Your Micro Market Planogram

By Brad Bachtelle

Here Are Some Great Take Aways:

Operator questions continually arise as to how to merchandise and planogram micro markets. What are the difficulties in creating a planogram for a micro market? How do I assign shelf space to new products when I still have older products that haven’t sold? How often should I change my market planogram? Should I have visible prices?

1. Don’t apply “heritage merchandising” from vending to micro markets. Micro market open shelving allows for a much greater set of product options. A major operator miss-step in micro market merchandising and product selection is to rely upon vending experience as the primary basis.
2. Planogram development is a two-step process: 1) shelf space allocation based on a space-to-sales calculation and 2) selection of category products, including core and variety/rotational products.
3. Allocation by shelving type:
   Shelf space allocation is straightforward and begins by analyzing and totaling micro market sales by both major product categories (food, beverages, snacks, etc.) and sub-categories (soft drinks, energy drinks, juices, etc. within beverages; cookies, salty snacks, candy, etc. within snacks). As most product sub-categories have common temperature requirements for all sub-category products (juices are always refrigerated; chips are always at ambient temperature), the second step is to group sub-category sales by the type of shelves (ambient, refrigerated, etc.) on which they are presented to consumers. We now have a total dollar sales level for each shelf type.
4. For Example, Salty snacks represented 33 percent of total snack sales and candy 28 percent. Accordingly, an appropriate planogram for these markets should initially allocate one-third of the snack shelf space to salty snacks and, similarly, a 28 percent portion of candy. 
5. It is very important to ease consumer shopping by grouping same-category products together.  Examples: The smaller footprint and space between shelves for bar goods will enable better consumer access by moving their category positions onto higher shelves. Larger graphic items can be easily identified by consumers regardless of their shelf positions, so lower shelf placement makes sense without losing consumer visibility. Gum and mint items are generally impulse purchases, so placement high on shelving units or near the checkout kiosk makes sense to gain that incremental purchase.
6. Products should always include a combination of core products that are leading, proven items, plus new or variety products that present consumers with options within a category. The general rule of thumb is that core products should represent 70 to 80 percent of category SKUs to ensure strong consistent sales.
7. It is also important to understand that every top selling product at some point was “new” and that every retailer has at some time added products that have underperformed versus expectations. “New” is okay!
8. Rotating second-tier brands within a micro market product set will often deliver a sales spike and also make the micro market look “fresh” to consumers.
9. Draw attention to new products with signage: As operators add new products to their micro markets, there are two options for their location – a separate “new item” shelf area just for such items, or the placement of the new products within their general category shelf space. Whichever approach is taken, new products need to be clearly identified as such to draw attention.
10. It is important that the slow sellers are identified and “moved out” to allow that shelf space to be used for better selling items. The worst thing is to leave poor sellers in a market to just “sell through.” Once a decision has been made to discontinue an item, do something to eliminate the item from the micro-market within a short time period.
11. Micro-market planograms need to be adjusted or “refreshed” for two reasons: 1) to keep market product sets looking new and interesting to consumers and 2) to tweak individual location shelf space allocations according to the specific sales and consumer demand at the account.
12. After about six weeks following a micro market installation, it is important to do an initial planogram review. A category sales analysis on the new market will show the specific consumption pattern for that location. Category shelf space adjustments and elimination of slow moving products can then occur to better offer the location a product set that best matches demand.
13. It is best to routinely and relatively frequently change the micro market product set to keep the overall micro market and its appearance from getting “old” or “stale” from the consumer’s perspective.
14.  Market planograms should be refreshed at least every four months to let consumers know their micro market operator is on top of product selection and merchandising.

Cyber Monday’s Gone But Our Bundles Are Here To Stay!

Hopefully you were able to take advantage of our Cyber Monday/s Bundle Deal this year. If not, don’t worry … we’ve still got you covered! Our Bundles aren’t going anywhere. In fact, they are changing the face of micro markets!

What’s The Big Deal?

The big deal is this: You get a complete market solution in just one click. We’ve taken everything you need to run a successful market, tied it all together, and added a bow! … Okay, we didn’t literally add a bow, but we’re guessing the unmatched prices will make up for it. Think about it – Where else are you able to purchase kiosks, coolers, merchandisers, signage AND product (a.k.a. an entire operating market) for under $7,000??

The Junior Executive Bundle: $6,895.00

Not Big Enough For You?

We’re one step ahead. The bundles are designed for market growth. Each merchandiser is cut with expansion holes on either side to easily connect additional merchandisers if you should choose to do so, either in the future or right now! Simply build the next merchandiser and connect it to the existing one.

What Do You Get?

Depending on your market needs, choose either an original Bundle or a Mini Bundle:

• Each Mini Bundle includes: a 2ft SlatWall Merchandiser + Tabletop with signage, either a Junior Executive (with the option to customize) or Express LITE Kiosk, and your choice of the Candy, Power Tower, or Drug Store Bonus.
• The original Bundle includes everything listed in the Mini Bundle PLUS a Cooler and Cooler Surround Merchandiser with signage.

The Bonuses:

• The Candy Bonus includes five cases (100 bags each) of Snack Time Candies.
• The Power Tower Bonus includes a Power Tower supply and 10 Power Banks.
• The Drug Store Bonus includes a 228 piece Lil’ Drug Store display.

Can’t Wait Any Longer?

Click below to see for yourself!

In Your Face … Nutritional Facts

Maybe you saw our press release?!

Another industry-first feature under our belt, check out our newest add-on, Nutritional Fact information displaying directly on the kiosk.  

This new feature is just one of many new features to be released between now and the NAMA OneShow in April 2017. With industry requirements moving towards complete transparency regarding nutritional information, Three Square Market pushed the envelope to apply this advancement well before regulatory demand.  The addition of a Calorie Consumption feature, to be added in 2017, the wellness initiative options with 32M are top notch.

The 32M nutrition information will be a seamless upgrade for all operators globally, going out in the latest software update.  New markets opened in December will see this advancement from day one.

Have questions? Want to learn more? 32Market.com