Now is the time to take advantage of the upcoming holiday, Halloween! Holidays and events bring in the peaks of sales – if you market them correctly, that is. Make sure you have your candy, pumpkins, and spooky treats on display in your Three Square Market!
Follow these 4 steps to effectively market during Halloween:
Tell people about it! Create signs to place by the entrance and around your market, post about Halloween on social media, and remind clients and customers about it through word-of-mouth. Anything to get the buzz, well… buzzing! Take advantage of last minute purchases, by having convenient items for those customers that haven’t thought ahead.
Decorate for it. Get people in the mood and enthusiastic about the eerie holiday! Decorations don’t need to be excessive or over-the-top to get the point across. A few things here and there will get noticed and (sometimes subconsciously) be the extra push to get someone to buy an item they might not have otherwise thought to purchase.
Offer deals or specials. Sometimes, advertising and placing items in the right places is enough to make the sales. However, during Halloween, deals might be necessary for increasing sales. Typically, deals are offered at other competing stores – bulk candy, dollar decoration items, etc. Instead of simply offering discounts, you might want to have a BOGO style sale, limited-time-only offers … Get creative!
Strategize the placement of your merchandise. The seasonal merchandise that you offer during a limited time should typically be placed by the entrance/exit and by the kiosk. These items should be the first and last thing that customers see, because they are the most important items to show-off, during Holidays. Keep the items you want to sell most or have the highest mark-up, at eye level. Try putting products on separate displays. Basically, give the customers no way to miss them! Place complimentary items near each other. Again, creativity is key! It’s the upsell! A simple way to get customers buying not only what they came in for, but a little something extra.