Over the next few weeks I am going to post blogs about the Principles we stand for. While these are the standards we live by, we welcome the chance to learn about yours and your feedback on ours. The term “mutual” is something we believe that these principles to be – our #1 Principle is Profits. Some at first may say “whoa” if you are…..stop. What it means without our business partners being profitable we don’t exist. So, in that spirit, we have Ten Principles and our first starts with you.
When we all started in business, we started with a mindset we need to make money to survive. We need to pay bills, fund babysitters, a car payment, the mortgage, and as time grew, dreams. Making dreams become reality starts with having a bottom line number that you need to hit whether it be grow your business, add that second delivery truck, build a new bulding, buy a competitor, let alone expand, fund your retirement, provide improved benefits for your employees, build a bigger home, the list is endless.
This starts with profit and we must provide you the impact on your business to grow it. We stress to our staff daily we need to ensure what we do daily helps our business partners, the people and companies who buy and employ our products can deliver a profit to themselves. Doing so ensures they continue to be our client, expand their business and more.
We must provide you the value added service and bottom line reliability you need in daily performance of our product. We need to deliver world class technology, service and guidance so that each penny adds to profit whether it be in incremental growth due to an enhancement, process improvement that equates to expense savings that when multiplied, equates to record profits for the client.
In return we EARN our price that in the end funds our bottom line and allows us to continue to provide World Class products. Our price funds our product development, employee growth and every facet of our company so that we continue to provide the best product that our clients buy again and again.
So, we all know what we need to do to be mutually profitable and know from the get go our #1 principle starts with ensuring you reach your profit goals so that you are our client for decades to come.
Stay tuned….more to come. Let me know how we can help you improve your bottom line.